Karl Lagerfeld's first London store opens today. The industry launch was last night and David Gandy totally attended and smouldered. In store, you can buy bags with KARL written on them and gloves with Karl-esque studs on and Karl figurines. Spotting a theme, yet?
In celebration of the launch we've mined the instagram account of his long-time, selfie-loving publicist Caroline LeBar (who once described Karl as a pop star) - for some tips on photobombing Lagerfeld style.
Here's his Photobomb #411.
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Look intently into the middle distance, right past your PJ. Pretend that you're nothing to do with any of these suckers. You're just off to the supermarche. To buy some jambon. OK?
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Keep a low profile whilst in-flight photobombing. Sunglasses remain on, always (obviously.) Fiddle with your tray table, scrabble around under your bottom for your seat belt, look out the window. Be all 'I'm going to pretend I'm not here. No-one will spot my white courtesan ponytail.'
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You know when you really want to photobomb, but you're just not feeling 'face ready' enough? Just profer the back of your head. The Karl 'reverse photobomb' is still immaculate though. Stand stock still, displaying a perfectly groomed ponytail secured with black mini scrunchie. The width of the hair tie (not too thick, not too thin) is everything.
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A very successul photobomb is when you find three people in the throes of joy, having a gay old time and stand ever so slightly apart from them. Suddenly the dynamic is all akimbo and you can stand there, with just a hint of a half-smile on your face, knowing that you just totally sunk the party atmosphere.
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Make it your mantra to photobomb anyone wearing daft headgear. In this instance, you have Diane Kruger wearing a beret. The appropriate 'photobomb face' should be set to 'quizzical' in this scenario.
This article originally appeared on The Debrief.