As the daughter of Cindy Crawford, the paparazzi’s trained lens has been pointed at Kaia Gerber since she made her modelling debut. Even when she’s not on the catwalk, she’s shown herself to be infinitely better dressed than most mortals. And, it seems she’s been having a helping hand from one relatively small Australian label called I.AM.GIA..
Though Kaia is regularly seen sporting this under-the-radar brand, she’s not the only West Coaster that’s hooked. For, Bella Hadid, Emily Ratajkowski and Jordyn Woods have all been adding this designer to their online shopping baskets. Though little is currently known about ‘Gia’ (and we expect little will ever be known as the website’s ‘about us’ page obliquely states: ‘YOU'LL NEVER KNOW’), the brand’s DNA is instantly recognisable. Ever see one of the Brat Pack set wearing baggy cargo pants in camo or motocross print or a cropped corset, it’s probably I.AM.GIA. Get to grips with this brand STAT...
Liked this? You might also be interested in:
Follow Lucy on Instagram @lucyalicemorris
This article originally appeared on The Debrief.