The game of musical chairs at the top echelons of the fashion industry is showing no signs of slowing down. First, Raf Simons joined Prada, then Felipe Oliveira Baptista arrived at Kenzo and now change is afoot at Mulberry. The heritage brand best-known for its handbags announced this morning that its creative director, Johnny Coca, will be departing at the end of March after a tenure of five years.
The Spanish designer’s previous gigs included leather goods at Louis Vuitton under Marc Jacobs and accessories at Céline under Phoebe Philo, so he was perfectly positioned to recalibrate Mulberry’s handbag offering. As well as launching the Amberley and Iris families, both of which cater to that classic-with-a-twist customer, he also oversaw the company’s pivot towards sustainability with its Made to Last programme.
For his final collection as creative director, Coca opened the brand’s Bond Street store to shoppers, where they could buy pre-loved and restored Mulberry handbags from the archive and watch the 100% sustainable Portobello tote being crafted in front of their eyes.
In a statement, Coca said: ‘I have loved my time with this iconic British heritage brand and would like to thank the amazing teams and everyone who has supported me during my time here. I am proud of everything we have achieved and the collections we have created. The passion and dedication I have seen at Mulberry has been incredible and I am honoured to have been part of the brand’s history.’
As for where the fashion winds will take him next or who will take the reins at Mulberry? Stay tuned.
READ MORE: How To Wear The Biggest Spring/Summer 2020 Trends Right Now