At New York Fashion Week not only did Jeremy Scott unveil his Spring Summer 2016 collection, he also premiered his documentary Jeremy Scott: The People's Designer.
The film, directed by Vlad Yudin, shows how Jeremy Scott went from a boy growing up on a farm in rural Missouri to creative director at Moschino.
It is arched around Scott's debut McDonalds-inspired collection at Moschino, showing how he handled the tough criticism afterwards. He wants to be known as the 'people's designer' (and Hollywood's designer), and cares about the fans outside clutching their teddy bear iPhone cases and the stars on the red carpet in his cartoonish designs, rather than those within the industry. "I don't think I've ever seen a statue of a critic," he says to the camera, "take that bitches."
While we always love seeing how a collection comes together and watching what it's really like in the final hours before a show, it's the flashbacks to his upbringing that make this film worth watching. Scott revisits the isolated farm where he grew up and opens up about how he was bullied at school for not fitting in. It also touches on how he was rejected from FIT and struggled to make it when he moved to Paris, with many nights spent sleeping on the metro and on friends sofas. Unable to get an internship at a couture house, he decided to start his own collection out of any scraps of fabric he could find.
This is a Jeremy Scott film, so of course it features cameos from his friends including Katy Perry, Rihanna, Miley Cyrus and Rita Ora. But the real leading lady is his stylist Carlyne Cerf de Dudzeele, who quite frankly deserves her own reality show thanks to her did-she-just-say-that one liners.
Whether you are a fan of his Spongebob aesthetic or not, it's worth watching to see him return to his roots and to go into Katy Perry's Superbowl dressing room.