Dopamine Dressing: Fashion To Make You Smile This January

dopamine dressing

by Charlie Gowans-Eglinton |
Published on

Put down your navy knitwear, folks: it’s time to kick start your wardrobe.

OK, so 2016 was a bit rocky, and 2017 isn’t off to the most sensational of starts, due to the annual fun-detox that is January – but, thanks to fashion, our spirits are about to soar.

Cue dopamine dressing: fashion that’s designed to cheer you up, from the inward-smile-inducing (try Topshop Unique’s sunny-side-up slip) to the buys so brilliantly bonkers that they’ll have your fellow commuters grinning, too – because who could ignore the elephant in the room when it’s Loewe’s sugar-pink pouch?

On the S/S ’17 catwalks, love hearts uttered on dresses at Valentino and Rodarte, but we’ll be wearing our hearts on our feet, courtesy of Comme des Garçons’ take on classic Converse.

Test out the power of positive thinking in Bella Freud’s happy-go-lucky slogan knit, or start the day with a smile – stamped on the heel of Camilla Elphick’s ankle boots. Forget positive thinking; this season it’s all about positive dressing...

Shop our favourite happy-making pieces below.


Dopamine dressing - Grazia

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dopamine dressing

Bag, £795, Anya Hindmarch

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dopamine dressing

Jumper, £320, Bella Freud

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dopamine dressing

Boots, £675, Camilla Elphick

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dopamine dressing

Hat, £215, Eugenia Kim net-a-

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dopamine dressing

Trainers, £95, Comme des Garçons Play Converse

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dopamine dressing

Ring, £29, Gemporia

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dopamine dressing

Earrings, £235, Aamaya by Priyanka

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dopamine dressing

Jeans, £200, House of Holland

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dopamine dressing

Sandals, £430, Oscar Tiye

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dopamine dressing

Charm, £395, Loewe

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dopamine dressing

Bag, approx £642, Les Petit Jouers

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dopamine dressing

Dress, £175, Topshop Unique

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alison lou

Necklace, £495, Alison Lou

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