Sometimes you find a song, a piece of art or a book that speaks to you, now meet the brand that does the same. Called Jac Vanek, it’s a Californian company that’s really nailed the millennial state of mind.
The label speaks in memes and spells out our shower thoughts. It makes sassy, affordable t-shirts, clutches, mugs, homeware and stationery. Personal highlights include a travel cup that reads: ‘Currently experiencing life at a rate of 35 WTF’s per hour’, and a phone case that says: ’My patience is dying faster than my phone battery.’
Jac Vanek, the founder of the brand, began her internet journey like many of us: blogging. In the early days of the internet, she found peers via LiveJournal (remember that site?!) and quickly learnt the World Wide Web’s distinctive language of hashtags and quips. After catching wind that her sense of humour was well perceived, she started making statement bracelets before expanding into clothing, accessories and home goods. Back when her digital journey began, in 2007, Jac was a self-proclaimed emo – I mean weren’t we all? – and though she has since moved on to a manic pixie dream girl phrase, she’s definitely kept her emosh wit.
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From the many sardonic merch on site, here are the pieces that really get us…
1. On Modern-Day Friendship
2. The Reality Of Growing Older
3. For When Your Overdraft Is Fucked
4. Every Single Week Day
5. What You Keep Telling Everyone, But Nobody Believes
6. A Monday Truth
7. Party Mantra
8. The Deals We Broker With Ourselves
9. Real Beauty Game
10. You’ve Been Warned
11. Sorry, Not Sorry
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This article originally appeared on The Debrief.