Undercover Stars: Your New Go-To Lingerie Brand For 2018

Sponsored by Intimissimi.

Great lingerie is often overlooked as an add-on to an outfit. But Italian brand Intimissimi are here to change that mindset. The luxe brand knows that finding the right underwear fit doesn’t just make you look good, it makes you feel good. And when you look and feel good, you can accomplish almost anything.

Intimissimi bras are made by women for women, so modern style and comfort is at the forefront of their designs. Their latest campaign - #InsideAndOut - eschews traditional semi-clad lingerie imagery modelled by inspirational women (think model Irina Shayk, actress Dakota Johnson and tennis ace Ana Ivanovic) posing fully clothed, to celebrate who they are and what they’ve achieved. The bras they chose don’t define them; they help them get on with their days in comfort and style.

Considering that these bras are favoured by an A-team of such talented women, we want in. And if you do too, shop Grazia's edit of Intimissimi lingerie below:

Another fan of the brand is cookery author and entrepreneur Ella Mills, famously known as Deliciously Ella, who chose the Irina balconette bra for her shoot. She describes it as ‘something simple and comfortable that works every day, but is still attractive.’ And her definition of what’s sexy? ‘Feeling comfortable in your own skin. I think there’s nothing more empowering than feeling confident in who you are.’ We couldn’t agree more.

Intimissimi lingerie is available from uk.intimissimi.com, Oxford Street, Kings Road, Westfield London, Bluewater and Brighton.