6 Elements Holly Willoughby Used To Reinvent Her Style

6 Elements Holly Willoughby Used To Reinvent Her Style

    By Lucy Morris Posted 5 days ago

    For the longest time we thought Madonna was the Queen of personal reinvention, but then Holly Willoughby morphed from chirpy daytime presenter into a break-away fashion star. The ‘effect’ she has on high street stores (M&S, Warehouse and L.K. Bennett) has been well-documented, and even rivals that of Meghan and Kate’s till-ringing. Though she has 4.6 million Instagram followers and her very own hashtag (#HWStyle), her style evolution has been a gradual one.

    It all changed when Willoughby teamed up with style-maker Angie Smith. She quietly and consciously upped her fashion credentials. There was no watershed moment but a slow reconfiguring of the staples she always wore and the introduction of new, more niche labels. Ashish and Alighieri entered her wardrobe’s vocabulary along with Zimmerman, Ganni and Rixo. It was the ‘mix’ that drew us back to the hashtag - we found ourselves asking was that that top Temperley or Topshop and was it still available to buy. We aren’t the only ones, Google reported that Willoughby set searches soaring for L.K. Bennett by 30 per cent on the day she wore one of their designs.

    After months of tracking Willoughby’s outfits, it has occurred to us that there are six stylistic tricks she always falls back on. Here’s what we discovered…

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    1. Midi A-Symmetric Skirts

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    1. Midi A-Symmetric Skirts

    When on-screen colours and patterns are instantly flattened, Holly brings dynamism backing her ensembles with a-symmetric midi skirts. She relies on cuts that nip in at the waist and pairs them shirts and high-neck tops.

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    1. Midi A-Symmetric Skirts

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    1. Midi A-Symmetric Skirts

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    1. Midi A-Symmetric Skirts

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    2. Yellow

    Finding the colour that makes your hair and complexion glow is the trick to unlocking your personal style. For Holly, it’s all shades of yellow - from marigold to fluoro.

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    3. Ankle Boots

    Holly wears fuss-free ankle boots to ground mini skirts. Recently she’s moved the conversation on from a mid-heeled silhouette to hiking boots courtesy of the tough-treading Grenson and Camila Elphick pairs she’s worn recently.

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    3. Ankle Boots

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    3. Ankle Boots

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    3. Ankle Boots

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    3. Ankle Boots

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    4. Cigarette Trousers

    To be fair it’s probably quite un-PC to call these abbreviated trousers cigarette pants, but that’s the moniker they are best known by. Holly wears hers cropped several fingers above the ankle and with heels or heeled ankle boots (of course).

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    4. Cigarette Trousers

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    4. Cigarette Trousers

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    4. Cigarette Trousers

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    5. Ruffles

    Holly is anything but androgynous, which is why ruffles lend themselves so naturally to her playbook. They add texture and a certain girlishness to her aesthetic.

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    5. Ruffles

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    5. Ruffles

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    6. Wide-Cut Shorts

    For her trip to the I’m A Celebrity jungle, Holly proved shorts can look chic with a roster of roomy A-Line, waist-cinching shorts that fell to mid-thigh.

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    6. Wide-Cut Shorts

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    6. Wide-Cut Shorts

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