H&M Announce Their Next Designer Collaboration

moschino jeremy scott

by Katie Rosseinsky |
Published on

H&M's next designer collaboration will be with Moschino, the brand has confirmed.

Moschino's creative director Jeremy Scott broke the news at Coachella over the weekend, with H&M quick to follow up with a brief teaser video on their Instagram account, adding 'We told you to stand by - and now we can finally tell you. We're collaborating with fashion's most fun and charismatic brand, Moschino.'

Speaking to US Vogue, Scott dropped a handful of hints as to what fans can expect from the forthcoming collaboration, which has a confirmed release date of November 8th. 'There’s a silver sequinned parka dress,' he told the publication. 'Denim pieces are all twisted into something else. Puffers and jackets are reconfigured into cropped things or double-long things. There’s a sportswear-with-evening kind of feeling, like a hockey jersey with a train.'

Scott went on to reveal that he would be bringing back Moschino's Insta-friendly biker jacket bag in a new (and - crucially - more affordable) form, telling Vogue: 'We’re doing the tiniest biker bag ever. I love it. It could be a necklace. It could just hold a lighter, or nothing. I tried it for Moschino, but we didn’t produce it, and I was like, "She’s the one that gets to come back."'

According to H&M's creative advisor Ann-Sofie Johansson, the collection will comprise around '45 pieces, plus accessories' for womenswear, with around 20 pieces for menswear. She went on to add that the collaboration will retain Scott's trademark larger-than-life aesthetic and sense of fun, explaining: 'This collaboration is particular – it really is this twinkle in the eye, so to speak. The fun of fashion. There’s so much energy – it puts a smile on your face.'

Previous H&M designer collaborations include Erdem, Kenzo, Balmain and Isabel Marant.

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