Here’s Your First Look At The Erdem X H&M Collection

Published on12th October 2017 at 10.42am

Erdem is one of the most coveted and beloved brands on the London Fashion Week schedule. Known for its painterly floral prints, Victorian necklines and exquisite use of lace, it is a brand that we have been unable to find a high street alternative for... until now.

With the highly-anticipated arrival of the Erdem x H&M collaboration on 2 November, we've final got access to Erdem's statement floral gowns for the first time. Inspired by English country gardens, the style of '90s music videos and even his father's coat, the eclectic and beautiful collection is a must-buy for anyone who's ever been a fan of the designer.

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Recently, actress Emma Stone gave us our first sneak peek at the new collection, wearing a matching snowdrop print pyjama shirt and trousers made from black silk satin on US chat show Chelsea.

Now we've got the full lookbook to ogle, too. There are sleeveless black pleated dresses, a multi-coloured jacquard dress with cutaways at the waist and fitted coats, plus evening gowns covered in sequins and wildflower print voluminous skirts. Essentially, it's a best-of collection, inspired by all of his early hits. We'll race you to the checkout.

Click through the lookbook below to find out what you're going to want to buy on 2 November.