H&M x Brock Collection: The New Designer Collaboration With This Celebrity Favourite Has Launched

It may seem like only a minute ago that you were in the (virtual) queue, waiting to get your hands on H&M's collaboration with Simone Rocha, but already the high street behemoth has yet another designer collection launching today. And while it's not as much of an all-singing, all-dancing range like Rocha's, it's certainly cause to turn off your camera in the next meeting and have a quick browse.

The collaboration is with Brock Collection, the LA-based brand responsible for puff sleeves, milkmaid dresses, romantic floral prints and feminine silhouettes – all very much in-keeping with the current cottagecore trend. It also happens to be a favourite with countless celebrities including Margot Robbie, Emily Blunt, Meghan Markle and Rachel Bilson.

While the label's antique-inspired designs and specific brand of Victoriana have undoubtedly influenced much of what we can currently see in stores, their own designs have luxury price tags ranging up to£1,755 for a dress. What a coup, then, for H&M to score the design talents of Brock Collection's Kristopher Brock and Laura Vassar, in order to produce a collection accessible to all.

The design duo said: 'Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless.'

The clothes themselves include pretty, corset-like tops paired with straight-leg jeans, floral printed dresses with tie-up shoulder straps, lace-trimmed slips and full-sleeved blouses. The accessories, too, are worth bookmarking, like the pointed flat mules, charm bracelets and layered necklaces. In terms of bags, there are XXL squishy denim styles, as well as the tiniest pearl cross-body bag, just big enough to hold your AirPods.

The collection launches online and in-store on June 1 and, if the sell-out success of Simone Rocha x H&M is anything to go by, you won't want to hang around.

When Does H&M x Brock Collection Launch?

The collection is now available to shop online.

How much is H&M x Brock Collection?

Prices range from £9.99 (for a scarf, tank top and a couple of the necklaces) to £39.99 for a dress. The corset tops are £24.99, as are the jeans, while the pointed mules are £17.99.