Ad is loading...

15 High Street Bridesmaid Dresses For Under £290

Why opt for made-to-measure bridesmaid dresses when the high street is filled with brilliant, on-trend and affordable off-the-peg options?

In recent years, high street brands have stepped up their game when it comes to wedding gear, with favourites like ASOS, Whistles, Hobbs and Topshop launching ranges dedicated to brides-to-be, their bridesmaids, and their guests.

We’ve scouted out some of the best of this season’s designs, guaranteed to please the most sartorially conscious (or just the fussiest) of bridesmaids. If you need a few pointers before embarking on your shopping trip, we've got those covered too...

Before you choose…

Before you get carried away with your Pinterest mood board, think about the women who will actually be wearing the dresses: you want them to feel comfortable and happy on the big day (so they can focus their energy on helping you out rather than tugging at recalcitrant necklines or bemoaning your choice of canary yellow...) Both bride and bridesmaids should be prepared to make concessions, so try to bear in mind their personal preferences as far as you can before the final decision. It's also worth making sure that you have their measurements on file, in case you need to order online or make last minute alterations to a high street style.

Think prints

For an unconventional choice, consider choosing printed bridesmaid dresses. A floral print (bolder designs will stand out better in the photos) could add a vibrant injection of colour to a summer wedding – just be sure to keep the bouquets simple to off-set it.

Mix and match dresses

When it comes to bridesmaid dresses, we know all too well from experience that one style rarely suits all: your favoured halter-neck style might be your maid of honour's worst nightmare, a floaty maxi-style gown might swamp your more petite friend and frills and sparkle can prove divisive. To make sure everyone feels happy and comfortable, one option is to let your bridesmaids work within a colour scheme, choosing from a range of different dresses: ASOS has a great (and, crucially, reasonably priced) selection of bridesmaid styles in the same shade and fabric (so you don't have to worry about fabric swatches and colour charts). Conversely, you could choose the same dress in different shades. Your friends will doubtless thank you for it.

Don’t break the bank…

Eschewing more traditional bridesmaid styles (or dresses that aren't necessarily labelled as such) won't just make for more individual, fashion-forward wedding photos- it can also save you serious money, particularly if you've gone for the Taylor Swift squad approach. Investigate the eveningwear offerings of your favourite high street stores, summery maxi dresses in quality fabrics or shorter tea dress styles.

Consider the cost-per-wear

Similarly, if you're asking your bridesmaids to pay for their own dresses, considering the cost-per-wear matrix is crucial: are they likely to wear this dress again? If it's a simple, classic and unfussy design, the answer is most probably yes; it's prom-style or in a less wearable shade (whatever your grand wedding colour scheme might dictate) the answer is going to be no. This is where the high street has a distinct advantage over more traditional, made-to-measure outlets: while the dresses might not be as conventionally 'bridesmaid,' they'll doubtless look and feel more modern and can be brought out for other formal events. Essentially, you want to find a dress that your friends will be happy to hang in their wardrobes - not one they'll be frantically eBaying after a quick dry clean job...

Take a look at the best bridesmaid dresses on the high street right now in our gallery...

READ MORE: