Was This Herve Leger Exec Sacked For His Comments About Women?

Was This Herve Leger Exec Sacked For His Comments About Women?

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by Lauren Smith |
Published on

A former exec from Herve Leger, the brand known to most as the home of the bandage dress, has come under fire after making offensive comments about who should and should not wear the label's clothes.

Patrick Couderc, who is the alleged former UK managing director of MJH Fashion, the London-based licensee of the Herve Leger brand, reportedly told the Mail on Sunday: "Voluptuous women and those with very prominent hips and a very flat chest" should not wear the bandage dress.

He added "If you're a committed lesbian and you are wearing trousers all your life, you won't buy a Herve Leger dress. Lesbians would want to be rather butch and leisurely."

Obviously, his comments caused offence, and the label issued the following statement:

"The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in The Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, to investigate and establish appropriate next steps."

Now Page Six are reporting that Patrick is "is no longer associated with the company", but the brand are yet to comment on the story.

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