Mariah Idrissi On Being The First To Wear A Hijab In H&M Campaign

Mariah Idrissi On Being The First To Wear A Hijab In H&M Campaign


by Emma Spedding |
Published on

Earlier this month Mariah Idrissi, 23, became the first-ever model to wear a hijab in a H&M campaign.

The high street chain's Close The Loop campaignpromotes recycling clothing and features a diverse range of models from Roberta Haze a costume designer in her late 70s to American plus size model Tess Munster to the founder of Singh Street Style Pardeep Singh to Iggy Pop.

Mariah has spoken to Fusion about her campaign, saying: It always feels like women who wear hijab are ignored when it comes to fashion... so it’s amazing that a brand that is big has recognised the way we wear hijab.' She added: 'It might be because hijab fashion has boomed in the last few years and to finally see a hijabi [a woman who wears a hijab] in mainstream fashion is a big achievement.'

She added that they were respectful during the shoot: [H&M] asked how much in terms of neck I could show, but to be honest they were very respectful.'

'If the cameramen noticed something not quite right, they would call a woman over to fix me, it was sweet. One of the watches was dangling in the wrong way, and rather than just twisting it on my wrist, the cameraman asked a woman to come over. It just showed that little bit of respect.'

Watch the campaign video below...

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