When I think of festival fashion it veers between Kate Moss circa 2003 at Glastonbury knee-deep in mud wearing a micro dress, a concho belt and wellies, or some young rich thing dancing freely at Coachella casually offending a minority group in a Native American headdress or bindi. Dressing for a festival, be it one drenched in sunshine or threatened with thunderstorms, is a minefield. Yet, the all-girl group Haim spent last weekend delivering a concise lesson in how to make the trek from field-to-portaloo a veritable fashion show.
Enlisting the help of Chloé’s newly-appointed creative director Natacha Ramsay-Levi to create a handful of custom looks, the LA-based trio showed Coachella how it’s done. For Alana, Danielle and Este Instagram-ready ensembles don’t require total coordination, instead, they relied on a single theme - be it psychedelic floral print, metallic accents or quirky sunglasses - to unite their looks.
Rather than falling for the appeal of a boho dress or other cliche festival staple, the Haim sisters made tailoring their trademark. For instance, a pair of high-waist flared silver trousers or a trio of Zimmerman looks worn with white trainer may not seem like the natural fodder for a day spent moshing but in this context, it worked. The end message was the same: to look sophisticated at a festival, dress up.