Gucci’s Exotic New Pre-Fall 2016 Campaign Has Landed

Gucci Pre-Fall

by Edwina Langley |

Remember Kensington Roof Gardens – the exclusive London hotspot made up of abundant flora and fauna, and a family of real live flamingoes...? Either way, imagine that scenario in a high fashion ad campaign and you've pretty much thought up the backdrop for Gucci's Pre-Fall 2016.

Gucci Pre-Fall AW16
Gold Gucci gladiator sandals... Gucci Pre-Fall 2016 ©Gucci Pre-Fall AW16

Set in a glass aviary, amidst luscious green trees, leaves and vines – and not forgetting that flamboyance of flamingoes (their correct collective noun, in case you were wondering) – the exotic shoot sees Gucci's models, like Nicole Atieno and Polina Oganicheva, lounging on books and reclining in chaise lounges, decked-out in the luxury fashion house's Pre-Fall finery.

Gucci Pre-Fall AW16
Get lippy with lip motif sandals; Gucci Pre-Fall 2016 ©Gucci Pre-Fall AW16

There are poppy-patterned midi skirts, brilliant pink jacquard flared-trouser suits, ornate corsages, gold metallic elbow gloves, black leather berets, lip motif sandals, snake embroidered loafers, and jeans, and tees... tiered tulle evening gowns, metalic gladiator sandals, geek chic gold glasses, and lots, lots more... In short, it's an intellectual's exotic paradise.

So if you're keen to see more of this eccentric wonderland, shot beautifully by Glen Luchford and styled by Jane How, just keep scrolling...

Gucci Pre -Fall
Go for gold – gold glasses and gloves... Gucci's Pre-Fall AW16 ©Gucci Pre-Fall 2016
Gucci's Pre-Fall AW16
Geek chic with glasses and backpacks and books; Gucci Pre-Fall 2016 ©Gucci's Pre-Fall AW16
Gucci Pre-Fall AW16
Loafing around in loafers; Gucci Pre-Fall 2016 ©Gucci Pre-Fall AW16


CREATIVE DIRECTOR: Alessandro Michele

ART DIRECTOR: Christopher Simmonds


SET DESIGNER: Gideon Ponte



MAKE-UP ARTIST: Yadim Carranza

MODELS: Nicole Atieno, Polina Oganicheva, Eva Minaeva, Laura Hagested, Lia Pavlova, Fionnan Michael Byrne-Perkins, Elie Van Ravels, Anton Tofgart and Lucas Dambros.

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