Gigi Hadid On Being The New Face Of Topshop

Topshop have announced that the new face of their AW15 campaign is... drumroll please... Gigi Hadid. Her first campaign for Topshop was styled by Kate Phelan and shot by Tyrone Lebone, and sees Gigi rock a number of looks from luxe tailoring to double denim to tough sportswear pieces.

We caught up with Gigi to talk about her new gig at Topshop, being in Taylor Swift's squad and how Instagram is changing the face of modelling...

How does it feel to be Topshop’s campaign girl?

** Gigi:** "It’s 100% cool. I just love anything Topshop. I’m the biggest fan because it never feel forced or posed – which I think is very much my style too."

** How would you describe your style?**

** Gigi:** "I like to say casual chic because I have to be comfortable, but also like to stay on trend. My Met Ball after party look was a Versace mini dress with adidas trainers – I like mixing glam and casual."

How was it shooting Taylor Swift’s ‘Bad Blood’ video?

** Gigi:** "Absolutely epic. I’ve never been on a production that huge. What people don’t understand about how massive it was is that none of those were green screens they’re all real sets – so the effort that Taylor and Joseph put in to make it seem like a real badass secret agent training camp is real. It was like the supermodel Hunger Games."

You’re also part of the Instagram generation – what do you and your friends love so much about it?

** Gigi:** "It’s about being able to look inside worlds that you wouldn’t normally experience. I like following graffiti artists and musicians because it gives me a new insight. It’s not even about celebrity versus no celebrity – one of my best friends sisters is travelling the world saving whales and she’s posting underwater pictures everyday – and she’s not a celebrity, but it’s completely cool. It’s cool to work in a generation where we have that tool."

What’s do you think it’s like being a model in 2015, compared to say the ‘90s supermodels?

** Gigi:** "I’ve heard from a lot of people in the industry that the supermodel is coming back, which is really exciting for me. For a long time you would see a girl for one season and then you’d never really hear about her again. Now models are getting to create a fanbase that keeps them around."

Any other secret talents?

Gigi: "I’m a real geek about criminal psychology. I have no idea where that came from – my mom used to catch me sitting home at 9 years old watching Forensic Files instead of the Disney channel. And she was like - my daughter’s either brilliant or really weird!"

See Gigi's Topshop campaign in the gallery below...