Autumn Winter marks the start of a new era for Mulberry, as the brand welcomes former Celine helmer Johnny Coca as Creative Director. But there's a familiar Mulberry face in the form of Georgia May Jagger starring in the first campaign under his direction.
The 23-year-old nails preppy 70s style in the quintessentially British shoot, photographed in Chelsea by Alasdair McLellan.
Rocking a big, bouncy blowdry, Georgia May models plaid coats, cosy knits, as well as a printed jumpsuit and matching neck scarf which are now firmly on our shopping lists for next season! Of course, there's plenty of arm-candy to tempt us too - this is Mulberry after all. As well as the iconic Bayswater, there's the new season bags - the carry-all Roxette and the Mini Jamie complete with statement chain.
Of working on the new-season shoot, Georgia May said: "Shooting the Mulberry campaign was great - it was so nice to be out on the streets of London! Chelsea is such an iconic place, I love the architecture. And of course, Mulberry is such a quintessentially British brand, so it was the perfect setting."
Mulberry's CEO Thierry Andretta backed her saying: "Mulberry is proud to be British and it is important to keep this spirit of British cool alive as we continue our international growth. Mulberry is also proud to be the largest manufacturer of luxury leather goods in the UK.”
Autumn/Winter 2015 Campaigns
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Naomi Campbell La Perla AW15 Campaign
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Moncler
Meet brother and sister duo Lucky and Pyper Smith: models, music stars, major Instagram forces and now the stars of Moncler's Icelandic Fairytale A/W '15 campaign - shot by Annie Leibovitz, no less. Check out the ice-cool pair behind the scenes.
Pepe Jeans
Pepe Jeans' latest laid-back campaign stars none other than Jourdan Dunn, alongside Sam Rollinson, Flo Kloskey, Hollie-May Saker and Matt Hitt.
Pepe Jeans
For Autumn/ Winter 2015 Pepe Jeans have taken the brand back to it's Portobello roots with an all British line-up shot by esteemed photographer Glen Luchford and styled by renowned stylist Charlotte Stockdale
Chloe
Anja Rubik and Julia Stegner return for Chloe's AW15 campaign. An ode to friendship it was shot by Inez Van Lamsweerde & Vinoodh Matadin.
Paige + RHW
For their AW collaboration, Rosie Huntington-Whiteley and Paige Adams-Geller were inspired by off-duty models and the one and only Kate Moss.
Vionnet
Vionnet's stunning ballet-inspired AW15 campaign features Anna Cleveland, shot by Dylan Don.
3:1 Philip Lim
Viviane Sassen captured 3:1 Philip Lim's latest campaign in Bhutan. Seeking to show the beautiful in everyday happenings, it features girls cast locally in the country.
Reformation X Jeanne Damas
In collaboration with French beauty Jeanne Damas, US eco label Reformation have just unveiled a sexy, easy to wear new collection that's every aspiring Parisian's dream.
Reformation X Jeanne Damas
Wide-leg jumpsuits, Breton striped tops and mini skirts are the perfect capsule wardrobe from Reformation and Jeanne Damas.
Claudie Pierlot
Olympia Campbell (little sis to fellow model Edie) will be fronts Claudie Pierlot's AW15 campaign in cosy sweaters and crisp blouses which have us willing on the new season.
FRAME Denim
We're big fans of FRAME Denim here at Grazia and Natasha Poly makes a strong case for its pared-back AW15 staples in the latest campaign. There's also some very chic 70s tailoring.
Jaeger
Inspired by nature, the new collection includes fine cashmere, camel hair, alpaca and Gostwyck merino.
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With draped silhouettes and deconstructed shapes, it's a perfect example of modern, sophisticated tailoring.
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Theory
David Sims photographed Russian supermodel Natalia Vodianova for Theory's laid-back AW15 campaign in chic wool suiting and luxe knitwear.
YSL Beaute
Cara Delevingne worked a racy Le Smoking jacket in the latest YSL Beaute campaign for Rouge Pur Couture Lipsticks.
Agent Provocateur
Paloma Faith stars in Agent Provocateur's AW15 campaign, shot by Alice Hawkins.
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Hackney-born Paloma goes back to her roots in the campaign as both her and photographer Alice used to be shop girls for the brand early in their careers. The shoot took place at the brand's Broadwick Street store.
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In a nod to her former role, Paloma wears the brand's signature pink uniform over the label's latest lingerie sets, and she definitely wears them both well.