Scandi girls know how to dress. Fact. Case study: just Google model Frederikke Sofie. Effortlessly cool? Check. Sharp but also not too 'done’? Check and check. Trust: if you’re in need of a mini-break this season - with the additional bonus of fresh style inspo - Copenhagen and Stockholm are fast overtaking Paris in this department.
And the Danish ‘It’ label of the moment, that’s actually affordable and the fashion set can’t stop ‘gramming? GANNI. You will find it pretty impossible to come away from an online gander on their site and not want to buy everything – think ‘90s-style slip dresses, easy-to-wear separates and spring dresses a la Sienna Miller circa 2004.
Everyone from Alexa Chung and Alicia Vikander to Kendall Jenner and Gigi Hadid have been spotted wearing the cool-girl label in recent months. And even if you’re not familiar with the brand name, you will no doubt have come across one of their cult print tees on Instagram (FYI: their ‘Peaches’ T-shirt is currently doing the rounds on social media with the street style set).
So GANNI's latest offering will get your Hygge hearts pumping for summer ’17 – with an exclusive swimwear collection with MyTheresa. ‘It’s equally playful and sexy, perfect for the summer months ahead,’ Ditte Reffstrup, creative director at GANNI says.
Time to give your cossie an upgrade? Or take a bikini break? Style mavens Pandora Sykes, Laura Bailey and Laura Jackson have been sporting the coveted swimwear collection which includes three styles; a ruffled top bikini, a ruffled halter-neck swimsuit, and a triangle bikini.
It’s safe to say, though, the red ‘Rivier’halter-top swimsuit will be a bestseller. The perfect style to take you from beach to bar in zero seconds...just add a pair of denim shorts et voilà !
'We have always enjoyed making swimsuits,' Ditte tells Grazia. 'Because they are extremely flattering, comfortable, and easy to use.'
‘We see a continuing demand of resort and active wear this season,’ Tiffany Hsu, Buying Manager at mytheresa.com says. ‘Ganni is one of our favourite up- and coming brands, as they are doing a great job at offering something fun, yet wearable. The capsule is a great addition to that effortlessly cool girl’s summer wardrobe.’ We.Are.Sold.
Okay, now we just need to book the holiday...
***Shop the full GANNI x MyTheresa swimwear collection in our gallery below ***
Main image: Instagram / @martalozanop
**READ MORE: The Sunglasses Everyone Will Be Wearing This Summer **