As Milan Fashion Week comes to an end, let's spend a hot second appreciating one of Italy’s most innovative youth-driven brands: Fiorucci. Naysayers will point out that the recently relaunched label actually doesn’t show at MFW, nor did even open its first store (in yonks) in Italy (it was in London, to be precise). But, with a legacy that stretches to introducing the world to skinny jeans for women and dressing the Studio 54 set, now is certainly the time to pay Fiorucci its belated dues.
**WATCH NOW: What Ella Eyre Is Wearing To V Festival **
Courtesy of a Sister Sledge song, He’s the Greatest Dancer, Fiorucci (along with Halston and Gucci) is inextricably linked to Twentieth Century pop culture. Namely, the late ‘70s and early ‘80s when disco ruled the radio waves and when fashion, art, celebrity, and music met on the dance floor of New York’s Studio 54 and Max’s of Kansas City. For decades since - even when Fiorucci went into decline - the label has served as inspiration for brands as far afield as Marc Jacobs and Topshop.
Now back in business and with a store in Soho to prove it, it’s time to cash in on this brand’s legendary status. Look to their iconic cherub tees for an instant (or should that be an Instagram) hit or invest in their vinyl jeans to twin with the fashion set. Here are our 11 favourite pieces from Fiorucci’s first collection in decades…
Liked this? You might also be interested in:
Follow Lucy on Instagram @lucyalicemorris
This article originally appeared on The Debrief.