Nostalgia is the gift that keeps on giving. Call it a wistful sentimentality for a simpler (pre-Trump, pre-Facebook, pre-Mail Online’s sidebar of shame) time, but looking has proven to be very fruitful. It’s seen the rebirth of Juicy Couture, the revival of Uggs, the reincarnation of mini Matrix-lite sunglasses and now the resurgence of FILA.
This week the sports label is rebranding itself as a ‘heritage’ brand. Unlike Burberry, that also touts this moniker, FILA is only looking back to the ‘90s, which is arguably the golden age of sportswear. For starters, the company has tapped into its archives to revive the ‘Mindblower’ shoe. First released in 1995, this chunky trainer will be available in multiple colourways - classic navy and red, blue and white and green and peach. With clunky oversized features it’s the perfect example of this season’s obsession with so-called ‘dad’ trainers, plus with FILA’s logo stamped across the upper, it’s on-point for the logomania trend too. With FILA’s Disruptor sneaker is already the must-have trainer of the season, we’re watching this space carefully to see if the Mindblower will catch on just as quickly.
This isn’t the only launch keeping FILA busy for the label just dropped an affordable collaboration with Weekday. The range includes breathable, water-repellent windbreakers and joggers all in the sports brand’s iconic palette of white, green, pink and blue. The 20-piece collection merges form and function as Louise Lasson, creative director of Weekday put it: ‘As an activewear collection from a minimalistic fashion perspective, it felt important to really design the garments with functionality and detailing in mind but also consider the fashion aspect of wearing sportswear.
The Best 'Dad' Trainers To Buy Now:
Debrief Dad Trainers To Buy Trend
1 of 8Tod’s, Sportivo Fringed Sneakers, £440
2 of 8Nike, Air Max 98 Sneakes, £145, Luisaviaroma
3 of 8Stella McCartney, Eclypse Rainbow Sneakers, £450
4 of 8Adidas By Raf Simons, RS Osweego III Sneakers, £290
5 of 8Alexander McQueen, 50MM Leather & Suede Sneakers, £460, Luisaviaroma
6 of 8Reebok, InstaPump Fury OG CC, £149.95
7 of 8Acne, Manhattan Multi Black, £360
8 of 8Vestments X Reebok, Rebok InstaPump Fury Sneakers, £705
How To Wear 'Dad' Trainers:
Debrief Milan Fashion Week Dad Trainers
1 of 4Rule 1: Understand Irony
Cut through the sweetness of a girlish colour with the unapologetically unattractive step of a 'dad sneaker'.
2 of 4Rule 2: Roll Up
This attention-seeking shoe enjoys being shown-off, so roll up your denim and let the street style photographers get a good shot of this trend.
3 of 4Rule 3: Max Out
Don't just max out your credit card on this new 'It' shoe, but your skirt too. The long and short of it is, this style off-sets the dressiness of a floor-sweeping gown.
4 of 4Rule 4: Be A Match-Maker
For a long time the Queen was the last person to still match their shoes to their handbag, but suddenly this stuffy co-ordination seems ultra cool when played out with a pair of dad shoes.
This article originally appeared on The Debrief.