Why Fila Is So Hot Right Now

We’re 100% here for this ‘90s revival

Why Fila Is So Hot Right Now

by Lucy Morris |
Published on

Nostalgia is the gift that keeps on giving. Call it a wistful sentimentality for a simpler (pre-Trump, pre-Facebook, pre-Mail Online’s sidebar of shame) time, but looking has proven to be very fruitful. It’s seen the rebirth of Juicy Couture, the revival of Uggs, the reincarnation of mini Matrix-lite sunglasses and now the resurgence of FILA.

Why Fila Is So Hot Right Now

This week the sports label is rebranding itself as a ‘heritage’ brand. Unlike Burberry, that also touts this moniker, FILA is only looking back to the ‘90s, which is arguably the golden age of sportswear. For starters, the company has tapped into its archives to revive the ‘Mindblower’ shoe. First released in 1995, this chunky trainer will be available in multiple colourways - classic navy and red, blue and white and green and peach. With clunky oversized features it’s the perfect example of this season’s obsession with so-called ‘dad’ trainers, plus with FILA’s logo stamped across the upper, it’s on-point for the logomania trend too. With FILA’s Disruptor sneaker is already the must-have trainer of the season, we’re watching this space carefully to see if the Mindblower will catch on just as quickly.

This isn’t the only launch keeping FILA busy for the label just dropped an affordable collaboration with Weekday. The range includes breathable, water-repellent windbreakers and joggers all in the sports brand’s iconic palette of white, green, pink and blue. The 20-piece collection merges form and function as Louise Lasson, creative director of Weekday put it: ‘As an activewear collection from a minimalistic fashion perspective, it felt important to really design the garments with functionality and detailing in mind but also consider the fashion aspect of wearing sportswear.

The Best 'Dad' Trainers To Buy Now:


Debrief Dad Trainers To Buy Trend

Dad Trainers To Buy Trend1 of 8

Tod’s, Sportivo Fringed Sneakers, £440

Dad Trainers To Buy Trend2 of 8

Nike, Air Max 98 Sneakes, £145, Luisaviaroma

Dad Trainers To Buy Trend3 of 8

Stella McCartney, Eclypse Rainbow Sneakers, £450

Dad Trainers To Buy Trend4 of 8

Adidas By Raf Simons, RS Osweego III Sneakers, £290

Dad Trainers To Buy Trend5 of 8

Alexander McQueen, 50MM Leather & Suede Sneakers, £460, Luisaviaroma

Dad Trainers To Buy Trend6 of 8

Reebok, InstaPump Fury OG CC, £149.95

Dad Trainers To Buy Trend7 of 8

Acne, Manhattan Multi Black, £360

Dad Trainers To Buy Trend8 of 8

Vestments X Reebok, Rebok InstaPump Fury Sneakers, £705

How To Wear 'Dad' Trainers:


Debrief Milan Fashion Week Dad Trainers

Milan Fashion Week Dad Trainers1 of 4

Rule 1: Understand Irony

Cut through the sweetness of a girlish colour with the unapologetically unattractive step of a 'dad sneaker'.

Milan Fashion Week Dad Trainers2 of 4

Rule 2: Roll Up

This attention-seeking shoe enjoys being shown-off, so roll up your denim and let the street style photographers get a good shot of this trend.

Milan Fashion Week Dad Trainers3 of 4

Rule 3: Max Out

Don't just max out your credit card on this new 'It' shoe, but your skirt too. The long and short of it is, this style off-sets the dressiness of a floor-sweeping gown.

Milan Fashion Week Dad Trainers4 of 4

Rule 4: Be A Match-Maker

For a long time the Queen was the last person to still match their shoes to their handbag, but suddenly this stuffy co-ordination seems ultra cool when played out with a pair of dad shoes.

This article originally appeared on The Debrief.

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