What do Kim Kardashian crouching by her bins, Gigi Hadid leaving her apartment, Hailey Baldwin partying at Natalia Vodianova's Fabulous Fund Fair and Bella Hadid at Milan Fashion Week all have in common? Logomania. The cure? Fendi.
It’s no secret that the logo trend has hit a fever pitch, but so far it’s been vintage Dior, streetwear labels like Supreme and sports brands like Fila and Champion that have benefited from the return of un-subtle branding. Fashion labels have been fast to react and stick their name on everything (shoes, handbags, t-shirts, hoodies, whatever they can to tap into this trend). But, the latest style savants have been turning to one single Italian label to adorn themselves with.
First Kim Kardashian was diagnosed with logo mania when she posted an Instagram of herself wearing head-to-toe Fendi by a Louis Vuitton printed rubbish bin. Chic. Then Gigi Hadid was spotted heading to Milan Fashion Week wearing a bomber jacket and Fendi holdall for a double dose of branding. Hailey Baldwin took her Fendi t-shirt dress out-out for Natalia Vodianova's Fabulous Fund Fair on the final night of London Fashion Week. Bella Hadid was the last to jump on the trend as she jetted into Italy for the Moschino AW18 show in a pair of bell bottoms branded with the iconic interlocking ‘F’s.
'Fendi has always been one of the most solid brands on Waveygarms, ' explains Andreas, the creative director of the cult thrift store. However, he hastens to caveat, 'only vintage Fendi and preferably "FF" monogram'.
Wearing this much designer garb takes guts, but when you’re as famous as these five what’s really the point in being subtle?
See: How To Wear Tip-To-Toe Fendi
This article originally appeared on The Debrief.