To Celebrate Instagram’s 10th Anniversary, Here’s The First Ever Post From Your Favourite Fashion Influencers

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fashion influencers instagram

by Natalie Hammond |
Updated on

Instagram is celebrating its 10th birthday, which has got us thinking...Who remembers the first photo they posted? Cast your mind back 10 years ago - if, in fact, you downloaded the photo sharing app when it first launched in October 2010 - or even better scroll right down. We think you’ll find that a decade ago, before super whizz camera phones and the preference for #nofilter, feeds looked a lot less - how should we put this? - curated. You couldn’t do a two-second scroll without seeing filters and borders everywhere, and people’s captions weren’t peppered with hashtags and emojis. As bloggers gradually turned into what we now call influencers, they started flocking to the photo sharing app, with most joining in late 2011. From Susie Lau to Bryan Boy, here’s what they decided to post first.

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SEE: The First Pictures The Biggest Fashion Influencers Posted On Instagram

Tiffany Hsu1 of 10
CREDIT: @handinfire

Tiffany Hsu

MyTheresa's fashion buying director, Tiffany Hsu, first posted in October 2012, with a street-style shot that racked up 171 likes.

Susie Lau2 of 10
CREDIT: @stylebubble

Susie Lau

Style Bubble was the first must-read fashion blog. So much so that its founder, Susie Lau, is still more commonly known as 'Susie Bubble'. Her first post, 435 weeks ago now, was of mango sticky rice.

Veronika Heilbrunner3 of 10
CREDIT: @veronikaheilbrunner

Veronika Heilbrunner

People don't tend to use filters nowadays, preferring the natural #nofilter vibe, but back in 2011, they and boarders were all the rage.

Bryan Boy4 of 10
CREDIT: @bryanboy

Bryan Boy

For his second ever post in May 2012, Bryan Boy encapsulated the intensity of the new social media craze: 'Testing. People have been hounding me re instagram.'

Shiona Turini5 of 10
CREDIT: @shiont

Shiona Turini

Shiona Turini, stylist and costume designer, chose some safe bet content for her inaugural post in August 2011: shoes.

Eva Chen6 of 10
CREDIT: @evachen212

Eva Chen

Instagram's head of partnerships, Eva Chen, certainly knows her way around the app. Rewind to 2011, and one of her first posts was a skincare/make-up haul - she was still working in the beauty department at Lucky - and a few years later she coined the now-famous #evachenpose.

Tamu McPherson7 of 10
CREDIT: @alltheprettybirds

Tamu McPherson

Photographer Tamu McPherson posted an arty foot photo (yes, it's a thing) for her first post in June 2011.

Erika Boldrin8 of 10
CREDIT: @erika_boldrin

Erika Boldrin

Of influencer cohort in Italy, Erika Boldrin was one of the first to join Instagram, posting a sweet shot of heart-shaped soaps in July 2011.

Pernille Teisbaek9 of 10
CREDIT: @pernilleteisbaek

Pernille Teisbaek

The Danish super-influencer, Pernille Teisbaek, joined in 2012. Her first few shots were dedicated to her favourite things, a special juice and these tusk earrings from Malene Juhl Jørgensen.

Gilda Ambrosio10 of 10
CREDIT: @gildaambrosio

Gilda Ambrosio

For her first post, circa 2011, Gilda Ambrosio posed with her grandmother.

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