Forget The Puffer Coat, The Fashion Awards Red Carpet Was Dominated By Duvet Dresses

Among the many gowns, suits and eye-catching hats on display at the Fashion Awards, Shailene Woodley and Liya Kebede still managed to make a statement in their gargantuan puffer creations, defying the London chill. While Kebede opted for a huge skirt with a white T-shirt, Woodley went for a full look, choosing a blue gown with hooded jacket, all made from puffer coat material.

While some might find it easy to dismiss them as one of fashion's frivolous creations, they are actually part of a capsule collection from Moncler's Genius range, a design series that sees Moncler enter the world of high fashion, partnering with designers like Richard Quinn and Simone Rocha. It also teamed up with Pierpaolo Piccioli, Valentino's Creative Director, and together they worked with Kebede's own brand, Lemlem.

Kebede founded Lemlem in 2007, in order to support and champion local designers from Ethiopia. Proceeds generated by the brand are given to the Lemlem Foundation, which helps female artisans in Africa gain access to healthcare, education and employment. This collaboration with Moncler and Piccioli, therefore, is an excellent platform.

Last month, Pharrell was on the cover of GQ's issue under the title 'The New Masculinity Issue'. He was wearing a bright yellow puffer cape dress from the same collection. Before that, Kebede posted an image of Karlie Kloss in one of the designs, taken as part of a Vogue shoot. They're not just for editorial purposes, either – the puffers are due to land in Moncler stores this month.

Consider them the high fashion upgrade for your Uniqlo jacket –but perhaps less conducive to mundane tasks such as dog walking, popping to the shops or, indeed, most other daily chores. At least it would feel like you're wearing your actual duvet. Which, in case you weren't aware, is actually the height of fashion at the moment.

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