If you asked us to name all of the premium (read: expensive) denim brands out there, we'd be here all day. Honestly, it's worse than trying to tick off all the American states (though we're actually pretty good at those).
But one denim brand you definitely should know about, is FRAME Denim. Think of it as your Miss Sixty, for the now. It's only been around for 18 months, but has already had phenomenal success – and not just because co-founder Erik Tortensson is Net-a-Porter's Natalie Massanet's beau. In fact, Erik and Jens Grede, who run the fashion consultancy Saturday Group, are hugely successful in their own right, so it made sense that FRAME was going to be mega, even in the hugely-saturated denim market. Especially as they launched with Karlie Kloss as both the legs and capsule collection collaborator.
The jeans are expensive, sure – although, no more so than any other snazzy jean brand. Fashion authorities like The Times' Laura Craik swear by their 'Le Skinny de Jeanne' which are, er, skinny jeans. We've got to admit, they look pretty damn great, even just on screen.
Le Skinny de Jeanne Distressed Mid-Rise Skinny Jeans, £235, FRAME DENIM at Net-a-Porter
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This article originally appeared on The Debrief.