Best known for her modern-classic day dresses and playful eveningwear favoured by everyone from Alexa Chung to Amal Clooney to – most famously – the Duchess of Cambridge, Emilia Wickstead has made her first foray into the athleisure sphere with a new collaboration with Bodyism, the fitness and lifestyle brand founded by James Duigan.
The 13-piece activewear collection will, according to WWD, feature leggings and sports bras, as well as a crop top, jumpsuit and outerwear such as sweatshirts, a jacket and a hoodie. With unusual shapes – the Sienna crop top, for example, features a high, almost funnel-shape neckline and long sleeves – and a smattering of Wickstead’s signature florals, the collaboration seamlessly translates the brand’s aesthetic into the sportswear sphere.
‘Exercise is such an integral part of so many women’s lives, and I wanted to approach activewear from a modern woman’s perspective,’ the designer told WWD. ‘I wanted to give my customer an activewear collection that is stylish, directional and unexpected, in keeping with our brand ethos. Health and fitness is also incredibly important to me personally, as is the confidence and empowerment that it lends to you every day.’
Prices will start from £80 for a sports bra and range up to £280 for a jacket, available from Harrods, Selfridges, Net-a-Porter and Bodyism.com from 12th March. Wickstead, who is a long-time friend of Bodyism founder Duigan, has named the pieces after A-list fans of both brands, including Sienna Miller, Liv Tyler and Arizona Muse, who also stars in the campaign for the collaboration.
‘I always name my collections after women I admire and names that I love. This collection is named after the clientele of both Emilia Wickstead and Bodyism and individuals that have been part of the Bodyism / Emilia Wickstead world and family for some time. I believe in names giving personality to a garment,’ she told WWD.
NOW READ: Kate Middleton's Best Style Moments
Kate Middleton Style - Best Dresses & Outfits
1 of 641 Kate Middleton style green coat
2 of 642 Kate Middleton style wimbledon 2014 dress
Kate Middleton at the mens singles final of the Wimbledon Championships - July 6, 2014
3 of 643 Kate Middleton style pink dress
Kate Middleton visits an M-PACT Plus Counselling programme - July 1, 2014
4 of 644 Kate Middleton style anzac day coat
Kate Middleton at the ANZAC Day commemorative service - April 25, 2014
5 of 645 Kate Middleton style d day blue coat
Kate Middleton at a service during the D-Day 70 Commemorations - June 6, 2014
6 of 645 Kate Middleton style military outfit
Kate Middleton during an official visit to Bletchley Park - June 18, 2014
7 of 646 Kate Middleton style prince george jeans
Kate Middleton and Prince George of Cambridge at the Royal Charity Polo - June 15, 2014
8 of 647 Kate Middleton style white black dress
Kate Middleton at the Ben Ainslie Racing America's Cup Launch Event - June 10, 2014
9 of 648 Kate Middleton style jonathan saunders
The Duchess of Cambridge wearing Jonathan Saunders in Scotland - 29th May 2014
10 of 649 Kate Middleton style hobbs
The Duchess of Cambridge in Hobbs at Ayers Rock - 22 April 2014
11 of 6410 Kate Middleton style lela rose dress
The Duchess of Cambridge in Lela Rose in Canberra - 24 April 2014
12 of 6411 Kate Middleton style pink dress alexander mcqueen
The Duchess of Cambridge in Alexander McQueen at Adelaide - 23 April 2014
13 of 6412 Kate Middleton style green dress
The Duchess of Cambridge in Catherine Walker in Canberra - 24 April 2014
14 of 6413 Kate Middleton style yellow dress sydney
The Duchess of Cambridge at Taronga Zoo in Sydney - 20 April 2014
15 of 6414 Kate Middleton style grey dress
The Duchess of Cambridge in Roksanda Ilincic in Uluru - 22 April 2014
16 of 6417 Kate Middleton style white dress manley beach
The Duchess of Cambridge in Zimmerman at Manley Beach - 20 April 2014
17 of 6415 Kate Middleton style alexander mcqueen
The Duchess of Cambridge in Alexander McQueen at Easter service, Ausralia - 20 April 2014
18 of 6416 Kate Middleton style white blue dress l k bennett
The Duchess of Cambridge in L.K. Bennett at Amberley Air Base - 19 April 2014
19 of 6418 Kate Middleton style red outfit
The Duchess of Cambridge in Christchurch, New Zealand - 14 April 2014
20 of 6419 Kate Middleton style yellow dress roksanda ilincic
The Duchess of Cambridge in Roksanda Ilincic arriving in Sydney, Australia - 16 April 2014
21 of 6420 Kate Middleton style prince george rebecca taylor
The Duchess of Cambridge in Rebecca Taylor leaving New Zealand - 16 April 2014
22 of 6421 Kate Middleton style diane von furstenberg
The Duchess of Cambridge in Diane Von Furstenberg in Blue Mountains, Australia - 17 April 2014
23 of 6422 Kate Middleton style zara new zealand
The Duchess of Cambridge in Zara wine tasting in New Zealand - 13 April 2014
24 of 6423 Kate Middleton style jonathan saunders
The Duchess of Cambridge in Jonathan Saunders at rugby in Dunedin, New Zealand - 13 April 2014
25 of 6424 Kate Middleton style erdem green coat
The Duchess of Cambridge in Erdem at Avanti Drome in Hamilton, New Zealand - 12 April 2014
26 of 6425 Kate Middleton style emilia wickstead blue dress
The Duchess of Cambridge in Emilia Wickstead at Dunedin - 13 April 2014
27 of 6426 Kate Middleton style zara
The Duchess of Cambridge in Zara and J Brand at Auckland harbour, New Zealand - 11 April 2014
28 of 6427 Kate Middleton style jenny packham new zealand
The Duchess of Cambridge in Jenny Packham at State Dinner, New Zealand - 10 April 2014
29 of 64Kate Middleton style prince george tory burch
The Duchess of Cambridge in Tory Burch in Wellington, New Zealand - 9 April 2014
30 of 64kate middleton style
Prince William and Catherine Duchess of Cambridge visit the Valero Pembroke Refinery, Pembrokeshire, Wales, Britain - 08 Nov 2014
31 of 64kate middleton
Catherine Duchess of Cambridge visits SportsAid event, London, Britain - 12 Nov 2014
32 of 64KATE MIDDLETON
Royal Variety Performance, London Palladium, Britain - 13 Nov 2014
33 of 64kate middleton
Place2Be Wellbeing in Schools Award, Kensington Palace, London, Britain - 19 Nov 2014
34 of 64kate middleton
EACH Hospices Appeal Launch at The Norwich Showground, Norfolk, Britain - 25 Nov 2014
35 of 64kate middleton
Duchess of Cambridge and Prince William visit to New York, America - 07 Dec 2014
36 of 64kate middleton
New York, America - 08 Dec 2014
37 of 64kate middleton
Catherine Duchess of Cambridge at the Brooklyn Nets v Cleveland Cavaliers, NBA Basketball match - 08 Dec 2014
38 of 64kate middleton
Prince William and Catherine Duchess of Cambridge visit to New York, America - 09 Dec 2014
39 of 64kate middleton
St. Andrews 600th Anniversary Dinner at the Metropolitan Museum of Art- 09 Dec 2014
40 of 64kate middleton
Christmas Day Service - 25 Dec 2014
41 of 64kate middleton
Catherine Duchess of Cambridge officially names The Clore Art Room at Barlby Primary School, London, Britain - 15 Jan 2015
42 of 64kate middleton
Duchess of Cambridge visits The Fostering Network, Highbury, London, Britain - 16 Jan 2015
43 of 64kate middleton
Duchess of Cambridge formally opens Kensington Aldridge Academy, London, Britain - 19 Jan 2015
44 of 64kate middleton
Duchess of Cambridge visits the home of Ben Ainslie Racing and the 1851 Trust, Portsmouth, Britain - 12 Feb 2015
45 of 64kate middleton
Duchess of Cambridge visit to Staffordshire, Britain - 18 Feb 2015
46 of 64kate middleton
Commonwealth Day Observance, Westminster Abbey, London, Britain - 09 Mar 2015
47 of 64kate middleton
Duchess of Cambridge Margate 11 Mar 2015
48 of 64kate middleton
Service of Commemoration to Mark the End of Combat Operations in Afghanistan, St Paul's Cathedral, London, Britain - 13 Mar 2015
49 of 64kate middleton
St Patrick's Day Parade, Aldershot Barracks, Hampshire, Britain - 17 Mar 2015
50 of 64kate middleton
Brookhill Children's Centre 18 Mar 2015
51 of 64kate middleton
Royal baby girl born at the Lindo Wing at St Mary's Hospital, London, Britain - 02 May 2015
52 of 64kate middleton
Anna Freud Centre, London, Britain - 17 Sep 2015
53 of 64kate middleton
HMP Send, Woking, Surrey, Britain - 25 Sep 2015
54 of 64kate middleton
Harrow College, London, Britain - 10 Oct 2015
55 of 64kate middleton
Chinese President Xi Jinping State Visit to London, Britain - 21 Oct 2015
56 of 64kate middleton
Dundee, Scotland, Britain - 23 Oct 2015
57 of 64kate middleton
James Bond 'Spectre' CTBF film premiere, Royal Albert Hall, London, Britain - 26 Oct 2015
58 of 64kate middleton
Islington Town Hall, London, Britain - 27 Oct 2015.
59 of 64kate middleton
100 Women in Hedge Funds gala dinner, London, Britain - 27 Oct 2015
60 of 64kate middleton
Fostering Network Awards, BMA House, London, Britain - 17 Nov 2015
61 of 64kate middleton
Wales, Britain - 20 Nov 2015
62 of 64kate middleton
Action on Addiction,Warminster, Wiltshire - 10 Dec 2015
63 of 64kate middleton
The Anna Freud Centre, London, Britain - 15 Dec 2015
64 of 64kate middleton
Sandringham Christmas Service - 25 Dec 2015