Best known for her modern-classic day dresses and playful eveningwear favoured by everyone from Alexa Chung to Amal Clooney to – most famously – the Duchess of Cambridge, Emilia Wickstead has made her first foray into the athleisure sphere with a new collaboration with Bodyism, the fitness and lifestyle brand founded by James Duigan.
The 13-piece activewear collection will, according to WWD, feature leggings and sports bras, as well as a crop top, jumpsuit and outerwear such as sweatshirts, a jacket and a hoodie. With unusual shapes – the Sienna crop top, for example, features a high, almost funnel-shape neckline and long sleeves – and a smattering of Wickstead’s signature florals, the collaboration seamlessly translates the brand’s aesthetic into the sportswear sphere.
‘Exercise is such an integral part of so many women’s lives, and I wanted to approach activewear from a modern woman’s perspective,’ the designer told WWD. ‘I wanted to give my customer an activewear collection that is stylish, directional and unexpected, in keeping with our brand ethos. Health and fitness is also incredibly important to me personally, as is the confidence and empowerment that it lends to you every day.’
Prices will start from £80 for a sports bra and range up to £280 for a jacket, available from Harrods, Selfridges, Net-a-Porter and Bodyism.com from 12th March. Wickstead, who is a long-time friend of Bodyism founder Duigan, has named the pieces after A-list fans of both brands, including Sienna Miller, Liv Tyler and Arizona Muse, who also stars in the campaign for the collaboration.
‘I always name my collections after women I admire and names that I love. This collection is named after the clientele of both Emilia Wickstead and Bodyism and individuals that have been part of the Bodyism / Emilia Wickstead world and family for some time. I believe in names giving personality to a garment,’ she told WWD.