For their Autumn Winter 2015 campaign Burberry have bagged a granddaughter of the Rolling Stones as their new face. And we're not talking about Georgia May.
The latest rock star offspring to know is Ella Rose Richards, granddaughter of Keith Richards. The Storm model has previously walked for Burberry and Sonia Rykiel, but this is her first major campaign.
Ella said of the campaign: "Shooting my first Burberry campaign was very exciting, especially being British and with Burberry being such an iconic British brand. I loved working with Christopher and Mario, they were both so calm and sweet – they made the whole day a lot of fun to be a part of."
Not only is she rock and roll royalty, she's also best friends with Lottie Moss and was a bridesmaid in Kate's wedding. Ella said to Teen Vogue about the wedding: "Being a bridesmaid in Kate's wedding was so much fun. It was amazing—just the perfect day. I felt really lucky."
The campaign features 12 bright young Brits, including Tom Odell, Amber Anderson, Holliday Granger, Clara Paget, Florence Kosky and Harry Treadaway.
When it comes to campaigns Burberry have their formula nailed - for the past few years Mario Testino has photographed the London set (established and new to the scene) dressed in identikit trenches leaning on each other. The Burberry crew is still there, yes, but the look is a little different and edgier with candind caught-on-the-street paparazzi style shots. The trenches have been replaced for suede and fringing.
See other Autumn Winter 2015 campaigns in the gallery below...
Autumn/Winter 2015 Campaigns
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84 of 143Naomi Campbell La Perla AW15 Campaign
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125 of 143Moncler
Meet brother and sister duo Lucky and Pyper Smith: models, music stars, major Instagram forces and now the stars of Moncler's Icelandic Fairytale A/W '15 campaign - shot by Annie Leibovitz, no less. Check out the ice-cool pair behind the scenes.
126 of 143Pepe Jeans
Pepe Jeans' latest laid-back campaign stars none other than Jourdan Dunn, alongside Sam Rollinson, Flo Kloskey, Hollie-May Saker and Matt Hitt.
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For Autumn/ Winter 2015 Pepe Jeans have taken the brand back to it's Portobello roots with an all British line-up shot by esteemed photographer Glen Luchford and styled by renowned stylist Charlotte Stockdale
128 of 143Chloe
Anja Rubik and Julia Stegner return for Chloe's AW15 campaign. An ode to friendship it was shot by Inez Van Lamsweerde & Vinoodh Matadin.
129 of 143Paige + RHW
For their AW collaboration, Rosie Huntington-Whiteley and Paige Adams-Geller were inspired by off-duty models and the one and only Kate Moss.
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Vionnet's stunning ballet-inspired AW15 campaign features Anna Cleveland, shot by Dylan Don.
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Viviane Sassen captured 3:1 Philip Lim's latest campaign in Bhutan. Seeking to show the beautiful in everyday happenings, it features girls cast locally in the country.
132 of 143Reformation X Jeanne Damas
In collaboration with French beauty Jeanne Damas, US eco label Reformation have just unveiled a sexy, easy to wear new collection that's every aspiring Parisian's dream.
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Wide-leg jumpsuits, Breton striped tops and mini skirts are the perfect capsule wardrobe from Reformation and Jeanne Damas.
134 of 143Claudie Pierlot
Olympia Campbell (little sis to fellow model Edie) will be fronts Claudie Pierlot's AW15 campaign in cosy sweaters and crisp blouses which have us willing on the new season.
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We're big fans of FRAME Denim here at Grazia and Natasha Poly makes a strong case for its pared-back AW15 staples in the latest campaign. There's also some very chic 70s tailoring.
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Inspired by nature, the new collection includes fine cashmere, camel hair, alpaca and Gostwyck merino.
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With draped silhouettes and deconstructed shapes, it's a perfect example of modern, sophisticated tailoring.
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David Sims photographed Russian supermodel Natalia Vodianova for Theory's laid-back AW15 campaign in chic wool suiting and luxe knitwear.
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Cara Delevingne worked a racy Le Smoking jacket in the latest YSL Beaute campaign for Rouge Pur Couture Lipsticks.
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Paloma Faith stars in Agent Provocateur's AW15 campaign, shot by Alice Hawkins.
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Hackney-born Paloma goes back to her roots in the campaign as both her and photographer Alice used to be shop girls for the brand early in their careers. The shoot took place at the brand's Broadwick Street store.
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In a nod to her former role, Paloma wears the brand's signature pink uniform over the label's latest lingerie sets, and she definitely wears them both well.