Drones Carried Bags Down The Runway At Dolce & Gabbana’s Milan Show

drones dolce & gabbana

by Katie Rosseinsky |
Published on

Masters of catwalk showmanship Dolce & Gabbana have never shied away from injecting the fun back into fashion with their unabashedly extra runway shows, and their A/W'19 extravaganza certainly didn't disappoint on this count. Having already set the tone with a 'secret' show just 14 hours before the scheduled one, where the likes of Lady Kitty Spencer (niece of Princess Diana, cousin of Princes William and Harry), the Manners sisters and Maddy sister-of-Suki Waterhouse modelled the brand's eveningwear collection, the main event opened by swapping well-connected millennial models for hovering drones. Yes, you read that correctly.

First, showgoers were requested to disable the Wifi *and *3G connection on their phones (which, at a fashion show populated by influencers and fashion journalists chasing the next piece of shareable #content, is something of a big ask). After a reported 45 minute delay, it soon became apparent as to why the crowd had been told to undergo a brief digital detox: approximately eight drones began to float down the runway , bearing 'Devotion' quilted handbags from the brand's latest accessories offering.

dolce gabbana drones
©Shutterstock

While D&G aren't the first label to count drones among their catwalk line up (that honour went to Betabrand, which used drones and robots for a show at Silicon Valley Fashion Week back in 2015) they're certainly the highest-profile name to do so.

After this hi-tech opening, traditional (ie: human) models took to the runway for a celebration of Fashion Devotion, exploring the themes of religion that so often preoccupy the design duo. For A/W'18, this meant cherub prints, embellished halos and Sacred Heart detailling (as seen on the intricate clasps of the aforementioned Devotion bags).

With religious iconography so heavily in evidence throughout the collection, we can only speculate that Hollywood's finest are already picking out their outfits for this year's Met Gala, which takes Fashion and the Catholic Imagination as its theme...

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Gallery

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