While the high street is plagued by closing businesses, mass redundancies and dying brands, Dr Martens, by contrast, has enjoyed a stellar year. Profits have risen by a huge 70 per cent, with online sales now accounting for 16 per cent of the company's total revenues.
This is thanks, in large part, to Dr Martens' vegan collection. Kenny Wilson, the brand's chief executive, said that sales of the cruelty-free range have increased by 'multiple hundreds of per cent' in the last few years, suggesting that sustainability is a growing concern among shoppers.
There have also been some key collaborations that have helped boost sales, with everyone from the Sex Pistols to Marc Jacobs. And, of course, the iconic, lace-up boots have a large and unwavering celebrity following, including Miley Cyrus (who even has her own, bespoke glittery pair – of course she does), Julia Roberts, Bella and Gigi Hadid, Kaia Gerber, Kendall Jenner and Gwen Stefani, who may be the only person in the world who could pull off a knee-high pair with such aplomb.
But the vegan range doesn't just consist of the classic boots. There are sandals, brogues, backpacks, satchels, card holders and Chelsea boots, too. If, therefore, you fancy boosting profits even more, shop the best bits from the range below. Unless everyone else beats you to it, that is...
SHOP: Dr Martens Vegan Collection: Boots, Sandals, Brogues And Bags
Dr Martens Vegan Collection: Boots, Sandals, Brogues And Bags
1 of 6Cherry Red Vegan Sandals, £110
2 of 6Cherry Red Cambridge Brush Boots, £129
3 of 6Black Vegan Sandals, £109
4 of 6Vegan Red Backpack, £149
5 of 6Lace-Up Cherry Red Boots, £149
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