It seems like British heritage sites are having a fashion moment. First we learnt that Gucci would be hosting its Cruise show at Westminster Abbey; now Dior has announced that its Cruise collection will be unveiled at Blenheim Palace in Oxfordshire.
The move is a nod to the storied fashion house's heritage: in 1954, Christian Dior was invited to stage a couture show at the palace, and showcased over 100 styles from his winter collection to a group of around 1,500 women, which included Princess Margaret. The collection included 'la robe Blenheim,' a pink satin dress designed to mark the visit. After Dior's death, the brand returned to Blenheim under the helm of Yves Saint Laurent to stage a second catwalk show in 1958.
Built in the early 18th century, Blenheim Palace is traditionally the seat of the Duke of Marlborough and is famed for its striking Baroque architecture and interiors, which are sure to form a beautiful backdrop for Dior's new collection.
Dior's Cruise show will take place in late May, with further details set to be released shortly. The French fashion house is yet to announce a successor to former creative director Raf Simons, who stepped down from his position last autumn.
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