Prince George seems to be following in his mother's footsteps, becoming a right royal trendsetter. This month the young tot was snapped wearing a pair of Crocs at the Festival of Polo at the Beaufort Polo Club in Gloucestershire, and shortly afterwards the website sold out of George's shoe in size 2.
That's not all, as now Amazon Fashion have announced that their sales figures of Crocs were increased by 1500% per cent since he was spotted in his Crocs last week. Yes you read that correctly - ONE THOUSAND FIVE HUNDRED PER CENT.
Crocs may be the marmite of footwear, but young George may have just made the £26.99 shoe the shoe of the summer for kids. Don't worry you can stick to your espadrilles.
The one-year-old was also pictured at the Polo wearing a £64 Oliver Baby and Kid denim blue cashmere cardigan, which sold out within 48 hours.
This isn't the first time Prince George has sent childswear sales through the roof, he has already boosted the UK economy by a reported £247million.
He started shifting stock at a young age - just two days after he was born, to be precise. The £20 Printed White Aden + Anais wrap the Duke and Duchsess of Cambridge protected Prince George in as they left the Lindo Wing of St Mary's sold out and traffic to the company's website had sky rocketed by 1,960 percent.
And thus the term 'The Prince George Effect' was also born.
Living up to his new namesake, the young toddler was also responsible for personalised baby clothes retailer My1stYears selling over 1,200 jumpers in just four hours after a family portait showed the Prince wearing a baby blue jumper with his name embedded on the chest for Mother's Day 2013.
Fashion brand Cath Kidston also had to rush to restock their knitted children's guard tank top after official Christmas photographs of Prince George wearing the designers product were released last year.
Prince George well and truly cemented his title as a trendsetter to tots everywhere on his first royal tour last year.
Designers of the outfits the nine-month-old wore over the two weeks reported a significant surge in sales, such as the Rachel Riley dungarees that sold out online within minutes of Prince George being snapped in them.
Prince George at the Beaufort Polo Club, Gloucestershire, June 2015 [Rex]