What’s So Wrong With Co-Ordinated Best-Friend Dressing?

We've come a long way since Justin Timberlake and Britney Spears in head-to-toe denim

matching couples dressing fashion clothes

by Lucy Morris |
Updated on

In the past, I’ve joked to my boyfriend that if in some distant future if we were to get married the wedding would have a dress code that included colour guidelines. His nervous laugh barely covered the fact that he knew I wasn’t kidding. For, I strongly believe that group photographs look best not when everyone has the same hemline and style of suit, but when there’s a unified palette. This theory doesn’t stretch only to events, I think anytime you might get snapped it’s worth thinking about what your partner is wearing as much as what you’re planning to put on. And, vice-versa.

We can thank Britney Spears and Justin Timberlake for your scepticism. Back in the early 2000s, which was at best a questionable era for style, the fashion jury ruled that twinning was a by-word for cringe. Conformity was left to girl bands and Jedward. But, then The Kooples came along, and the matchy-match look suddenly didn’t seem quite so galling.

‘We tend to want to fit in with the person we are dating. Yes we are all unique but we want to, as a couple, look united and as if we “fit”.’ Relationship expert Dr Nikki Goldstein told The Huffington Post Australia before adding, ‘so it's only natural that when you're dating someone, even automatically without knowing -- you will start to change your style so that you blend in with them.’

The same can be said for friendships. As slowly, but surely, the coolest couples have been mirroring their ensembles. However, unlike the turn of the millennia celebs. These twinning moments aren’t limited to those romantically entangled as mums and daughters, best friends and sisters make power partners too.

The difference between the coordination now, versus 20-years-ago, is that individually the outfits are good. Separately they stand out, but together their power is doubled. Don't believe me? Take a scroll through the gallery and then tell me otherwise.


Debrief Matching Couples

Phoebe Collings-James and Adam Bainbridgetching couples dressing fashion clothes1 of 11

Phoebe Collings-James and Adam Bainbridgetching couples dressing fashion clothes

Sartorial symbiosis courtesy of Phoebe Collings-James and Adam Bainbridge (otherwise known as Kindness).

matching couples dressing fashion clothes2 of 11

matching couples dressing fashion clothes

Brooklyn Beckham and Chloe Moretz are a masterclass in matchy-matchy.

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matching couples dressing fashion clothes

Both Jada Pinkett and Willow Smith look bewitching in long black gowns.

matching couples dressing fashion clothes4 of 11

matching couples dressing fashion clothes

Lessons in monochrome from Cleo Wade and Mia Moretti

matching couples dressing fashion clothes5 of 11

matching couples dressing fashion clothes

DJ sisters Simi and Haze are proof that a little planning goes a long way.

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matching couples dressing fashion clothes

Zendaya and Aurora James show that a perfectly put-together pair makes a singularly fabulous fashion moment.

kanye and kim kardashian7 of 11

kanye and kim kardashian

Kanye and Kim Kardashian West oversized leather revs up their relationship.

matGigi Hadid and Zayn Malik8 of 11

matGigi Hadid and Zayn Malik

Gigi Hadid and Zayn Malik are the cool factor squared.

matching couples dressing fashion clothes9 of 11

matching couples dressing fashion clothes

David and Victoria Beckham almost got scratched from this list for their crimes against fashion two decades earlier, but this his'n'hers suiting is too smooth to ignore.

Pharell Williams and Helen Lasichanh10 of 11

Pharell Williams and Helen Lasichanh

Look at Look at Pharrell Williams and Helen Lasichanh and then ask yourself, do opposites really attract?

matching couples dressing fashion clothes11 of 11

matching couples dressing fashion clothes

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Follow Lucy on Instagram @lucyalicemorris

This article originally appeared on The Debrief.

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