Is This The Coolest Italian Label Out There? Sofia Richie Thinks So

It’s the little-known label tabloid fixtures like Sarah Synder, Hailey Baldwin, Sami Miro and Little Mix’s Leigh-Ann Pinnock all have in common.

Is This The Coolest Italian Label Out There? Kendall Thinks So

by Lucy Morris |

Kendall likes GCDS’ boots, Leigh-Ann Pinnock likes their bodysuits, and The Blonde Salad calls them a ‘designer to know!’. In just over two years Italian-based GCDS (AKA God Can't’ Destroy Streetwear) has managed to capture the attentions of some of the most sort after Instagram-famous It Girls. But, why? Firstly, it has a sense of humour. The label is known for redesigning other brand’s logos to spell out their name. Secondly, they are hot on trends, marking mom jeans and bombers with cheeky embroidered patches of riffing on Vetements with oversized hoodies and athleisure shapes. Get to know GCDS now….

1. J’adore GCDS Crop Tee, £75


2. Logo Choker, £68

3. Flower Long Skirt, £203

4. Bootie, £352

5. Long Writing Tee, £117

6. Bomber Patch, £655

7. Patch Jeans, £269

8. Coconut Tee, £105

9. Short Flower Dress, £163

10. Bombshell Tee, £105

11. Allover Tie Crop, £162

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Follow Lucy on Instagram @lucyalicemorris

This article originally appeared on The Debrief.

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