Dior’s New Pop-Up In Harrods Is A Must-Visit For Any Fashion Fans

Given that the internet has made shopping far more convenient than it ever has been, brands are constantly searching for ways to improve the in-person experience in a bid to lure shoppers into physical stores. It's true that shopping IRL can offer a whole range of benefits that online activity can't – just look at Dior's new pop-up in Harrods for proof.

Open for the whole of August, Dior's new boutique will showcase the house's autumn/winter 2021 collection, housed in a leopard print paradise that you won't want to miss. Marco Lodola, the Italian Neo-Futurist artist, has created an incredible set which incorporates some of London's most famous icons, including the red double-decker bus and black cabs.

For fans of animal print, the walls, floors and windows are adorned with Dior's signature Mizza leopard pattern, inspired by (and named after) Mizza Bricard, muse to Christian Dior himself. It also covers jackets, shirts, skirts and accessories, revamping some of the label's most recognisable bags including the Lady D-Lite, the Dior Book Tote and the Dior Caro.

The perfect way to gear yourself up for the end of summer and beginning of a new season, a visit to the Dior boutique is also a great way to celebrate the fact that we are all able to shop in person now – a far cry from the beginning of the year, which saw us all facing further lockdown restrictions.

And with an entire alcove dedicated to handbags (the Lady Dior and 30 Montaigne feature in new micro sizes), what better place to find your back-to-school bag?

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