Cara Delevingne’s ‘Future Is Female’ Sweatshirt Causes Controversy

Cara Delevingne's 'Future Is Female' Sweatshirt Causes Controversy

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by Emma Spedding |
Published on

This weekend Cara Delevingne posted a picture on Instagram of her and model Adwoa Aboah wearing sweatshirts that say 'The Future Is Female.' Cara Delevingne and Annie Clark have both been spotted wearing this sweatshirt over the past month and now she is selling them on Represent, with proceeds going towards the UN's Girl Up campaign.

This is a recreation of a shirt worn by Alix Dobkin in 1975 in a photograph taken by Liza Cowan. But the owner of the LA-based label Otherwild has accused Cara of ripping off their 'Future Is Female' T-shirt.

In a (deleted) Instagram post, Otherwild encouraged people to comment on Delevingne's picture in support of their brand. Cara replied to comments on her Instagram saying 'they are not the creators' and 'I did not steal anything, they did not create the slogan.'

Otherwild's owner said to Jezebel: 'The slogan’s origination is from Jane Lurie’s and Marizel Rios’ Labyris Books (1972) and Cowan’s image of Alix Dobkin was used with permission. Otherwild’s reissue and redesign of the slogan is protected under copyright law, which mandates that any reproduction of an existing known public work must be altered at least 20% from the original.'

She added: 'If Delevingne wanted to sell my shirt design, she would need to wholesale them from Otherwild - and because Otherwild donates 25% of our line proceeds to Planned Parenthood, Delevingne’s ethical practice would benefit not only our women-owned small business, but also serve as a significant donation to PP. If Delevingne didn’t want to do that, she could create her own design of the slogan on shirts and sell them. But Delevingne cannot lift and manufacture Otherwild’s design, claim it as hers and sell it, which she has done.

'What Delevingne has done is unscrupulous and unethical, and ironically counters the very message of the slogan “The Future Is Female”. It is confounding that she would do this to a small queer feminist-owned business after purchasing the product from us just a few weeks ago. She has changed the attribution several times today, but she has not offered to wholesale from us, or cease and desist producing and selling our shirts and create her own design.'

Cara has now tagged @otherwild in her caption writing, 'thank you @lizacowan @otherwild.'

Gallery

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Cara Delevingne attends the British Fashion Awards on December 1, 2015 in London, England

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Cara Delevingne poses at a Golden Globes after party on January 11, 2015 in Beverly Hills, California

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Cara Delevingne and Kendall Jenner watch the Topshop unique show during London Fashion Week on February 22, 2015 in London, England

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Cara Delevingne poses on the red carpet at the 2015 Met Ball on May 4, 2015 in New York City

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Cara Delevingne spotted in London, England on June 19, 2015

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Cara Delevingne at the MTV Video Music Awards 2015 [Rex]

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Cara in New York, 22 Jul 2015 [Rex]

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