In a step marking a new frontier between fashion and the digital world, Burberry has announced that their Spring/Summer 2016 collection will premiere on Snapchat - the day before their LFW show.
Yes, that's right - the app that allows its 100 million users to broadcast decadent dishes and hungover selfies alike will now be the first place to see the British fashion house's new season items.
The most exciting thing is that this will be the very first time you'll be able to see a collection before the official show.
From 7pm of Sunday 20th September, you'll be able to see the finishing touches being added to their new range, live from their design studio, by heading over to Burberry's Snapchat story.
But catch it while you can - the story will only be available for 24 hours...
Words: Nicole Vassell
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