Could Burberry And Coach Be About To Merge?

The financial experts think so.


by Elizabeth Bennett |
Published on

According to a report on financial blog Betaville, two of the biggest luxury powerhouses may be joining forces. The site yesterday wrote that American brand Coach is considering merging with British fashion house Burberry.

Coach has supposedly been working with banking advisory firm Evercore for several weeks on a deal, the website said. While earlier this year, *The Financial Times * reported that Burberry had spoken with advisors regarding preparing a potential bid. Following Betaville’s report of the alleged upcoming sale, Burberry’s shares rose 4.5%.

‘Burberry could indeed be seen as the British Coach, as we as analysts had pointed out years ago,’ Luca Solca, head of luxury goods at Exane BNP Paribas told Business of Fashion. However, Solca reckoned the move would not be beneficial for either brand.

‘A merger of Coach and Burberry would primarily be a merger of problems. History has shown that mergers don't obviously help in regaining brand traction and desirability,’ Solca said. The speculation continues...

READ MORE: Lily James' Stunning Burberry Campaign Has Been Revealed

READ MORE: Brooklyn Beckham Shoots Burberry's Latest Campaign

READ MORE: Burberry's New Ad Campaign Has Landed – And It Features...

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us