Now, You Can Easily Find The Best Sustainable Fashion Brands All In One Place

In June, the government rejected all proposals presented by the Environmental Audit Committee to try and help reduce fashion's impact on the environment. This was just the latest in a long stream of news dominated by reports of fashion's culpability in our current crisis – something which has sparked mass protest by organisations like Extinction Rebellion, 600 of whom have recently been arrested. There is, therefore, greater pressure on fashion brands and organisations to take direct action. The day after the government's rejection of the EAC's proposals, Net-a-Porter launched Net Sustain, a platform dedicated entirely to sustainable fashion in all its forms. Now, Browns has followed suit with its own ethical edit: Conscious.

Conscious includes a comprehensive edit of all the brands and products who are, according to Browns, working 'to integrate the circular economy into their business and work with sustainable materials.' There will also be four exclusive capsule collections, as well as a documentary series highlighting 'those doing better.'

Ida Petersson, Buying Director of Menswear and Womenswear said: 'We know we have a long way to go however over the past two years we have been actively looking at ways to do better and offer our customers the choice to shop more consciously and this is happening across the business. As a buying team, we have been seeking new designers to showcase as well as actively working with the current roster of Browns brands to be much more transparent.'

Included in Conscious are some brands you'll instantly recognise – Ganni, Stella McCartney, Veja and Reformation, for example – as well as lesser known designers set for big things – Bethany Williams, Collina Strada and By Walid. What Conscious means in practise is that you can shop for lovely pieces all in one place, safe in the knowledge that everything you're browsing has sustainable credentials. Browns has, essentially, done all the research for you.

As mentioned, Browns is also launching Be Conscious, a three-part documentary series, the first of which is available to watch now. It features Duran Lantink, a Dutch designer and LVMH nominee who went to the Browns warehouse to choose a selection of past season pieces that he then reworked into a completely new collection.

First Net-a-Porter, now Browns – some of fashion's leading retailers are starting to take sustainability seriously, working it into the future of their business. Let's just hope others follow – and soon.

SHOP: The New Conscious Edit At Browns