Women who survived breast cancer took to the catwalk this week in New York as part of a special fashion week show. Modelling underwear designed for women recovering from surgery, the models taking part proudly displayed their surgical scars.
Organised by Pennsylvanian lingerie label AnaOno, all proceeds from the event went to US charity #Cancerland - a media platform focused on changing the conversation about breast cancer.
Hosted by Oscar-winning actress Mira Sorvino, the show aimed to raise awareness about the disease which now affects 1 in 8 US women.
‘It is a very important moment for them [the models] to get out there and experience something like this because breast cancer has taken over their bodies,’ AnaOno’s founder Dana Donofree told Reuters. Donofree created the brand - which creates lingerie and apparel for women who've had a mastectomy, breast reconstruction or breast surgery - after her own cancer experience which led to having a double mastectomy aged 27.
‘I felt sexy, I felt beautiful, and I was proud. I was like these scars are sexy and awesome, and I am here, I am alive and I feel good. That is all that matters,’ Paige Moore said after walking in the show.