Swoon. Dior Homme has announced Boyd Holbrook as the new face of their fall adverts.
The Gone Girl star lookings disgustingly dapper in the campaign which Creative Director Kris Van Assche says are a, "cinematic moment."
There is a film entitled Paris XVIE to accompany the ads in which Boyd is seen wandering around Paris.
Van Assche said of the film: “It’s very related to the eveningwear in the fall collection. It’s a romantic idea of an American wandering around Paris.” He said the film shows Holbrook dancing, sipping cocktails and collecting flowers.
Photographer Willy Vanderperre said: “We started this collaboration with a focus on the film and now the pictures also have that filmic feel. We wanted somebody that we could explore the film idea with further, and it was Kris who suggested Boyd.”
Of course Boyd isn't the first handsome young actor to front a campaign for the fashion house. He follows in the footsteps of Robert Pattinson, Jude Law and Jamie Dornan - what a bunch of babes!