Model of the moment Bella Hadid has been announced as the ambassador of cult Swiss watch brand TAG Heuer.
The 20-year-old’s latest career move was revealed during New York Fashion Week at Equinox Bond Street. Where else?
The collaboration will enable the model to combine her two loves in life, modelling and photography.
CEO of TAG Heuer Jean-Claude Biver said: "I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand's avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare.”
The latest collaboration is just another job the model of the moment can add to her evergrowing CV.
READ MORE: Bella Hadid's Greatest Style Moments