Breaking news alert: Lily Allen has bagged herself a new job as the face of Vero Moda. Images from the campaign, which was shot in London, landed today and here's a first look at the shots as well as some behind-the-scenes moments...
Lily was ‘a very obvious choice’ due to her attitude, style and outspokenness: ‘Our customers are fashion-conscious and independent young women, who want to dress true to their own style and have fun while doing so. Lily Allen embodies this attitude and is very much a self-made woman who has gone a long way by simply being who she is. This attitude has a strong appeal to us, and is very much how we engage with the world as well’, says Thomas Bay, the head of marketing at Vero Moda.
The images will appear on the brand’s platforms this August. Lily is following the footsteps of former collaborators including Alexa Chung and Poppy Delevingne.
By Nadia Aror