ASOS Is Celebrating Singles’ Day With 20% Off Everything – Here’s What To Buy

Singles' Day may be a Chinese phenomenon but it's one that is quickly gathering pace with brands on UK shores. For those who haven't heard of it, it's a day intended to celebrate people's single status, always falling on 11 November (11.11 – picked as the number one supposedly represents a single person). Whether or not you're eligible to celebrate such a holiday, or indeed actually want to, the good news is that ASOS has decided to reward us all in celebration – with a flash sale.

Starting today, there will be 20% off absolutely everything on ASOS until 8am tomorrow morning. Naturally, this doesn't give you that much time, so it might be best to spend your lunch break browsing (you should also visit our Lunchtime Shopfor inspiration) and adding items to your wish list, so that you're ready and raring to buy.

The sheer volume of products on ASOS can be overwhelming, but there are a few fail-safes it's worth looking at. To begin with, ASOS White consistently delivers stand-out pieces that look expensive and are of a high quality, meaning they'll last longer in your wardrobe. This obviously suggests it's a more sustainable way of shopping, rather than simply filling your virtual basket with a load of lower price items you don't really need.

Speaking of sustainability, ASOS also offers a Responsible Edit, full of clothes, accessories and even homeware that has a more conscious leaning. In the brand's own words, 'Look out for recycled goods, where waste, plastic and textiles have been recreated as new products. You’ll also find sustainable fibres and fabrics, which use less water and exert less waste along the way, making these buys better for the environment.'

There's also a huge number of brands stocked on ASOS, meaning you can buy that & Other Stories dress you've had your eye on for 20% less, or you could even invest in something from one of the designer labels on site including Calvin Kleinand Michael Kors.

As well as its flash sale, Asos has also teamed up with dating app Bumble. If you log in on the app to match with the ASOS x Bumble profile, you could claim an exclusive discount early.

Whether or not you're single, it looks like today is a very good day for your wardrobe.

SHOP: The Very Best Of ASOS White