Ashley Graham Just Gave This Cool Girl London Label The Seal Of Approval

Ashley Graham

by Rebecca Cope |
Published on

Here at Grazia, we’ve had a bit of a girl crush on model Ashley Graham ever since she fronted our Big Fashion Issue for September 2016. Now, she’s confirmed what we already knew to be true: that Rixo London is the hottest brand on the internet at the moment.

The 30-year-old model, who celebrated her birthday with the launch of a brand-new collection of her eponymous swimwear last week, was spotted wearing the brand’s Iris Dress with Tiger Moon Embroidery while en route to Game of Thrones’ star Sophie Turner and Joe Jonas’s engagement party. The kimono-style LBD features a chic but sexy wrap-around design with embroidery on one side.

The need-to-know brand is the UK equivalent of cool-girl labels like Realisation Par and Reformation in the US, and is known for its stylish prints, including mini-stars, ‘abstract oriental’ and the sell-out Matisse print, a floral and paisley design. Worn by British influencers including Katherine Ormerod, Pandora Sykes and Laura Jackson, it’s been one of the breakout Insta-brands of the summer, with a pop-up shop in London’s Seven Dials cementing its popularity.

Graham and Jonas have been friends ever since she appeared in his music video for DNCE’s ‘Toothbrush’ video. At the time, Jonas said that the band ‘only had one girl in mind’, before adding that ‘I just find Ashley Graham so beautiful’.

But before Turner needs to be worried about her fiancé’s potentially wandering eye, the two confirmed that their chemistry was purely friendly, with Graham being married to her husband Justin Ervin for seven years.

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