Ariana Grande’s Brand New Givenchy Campaign Has Arrived – And It’s A Winner

Welcome to the age of #Arivenchy

ariana grande givenchy campaign green suit

by Hannah Banks-Walker |
Updated on

When Givenchy teased Instagram followers with a silhouette of its new face, it was difficult to miss the ponytail that has become almost as famous as its wearer. It was, of course, Ariana Grande, and today sees the launch of the new Givenchy campaign, shot by Craig McDean.

Grande wears a series of key new season looks, including an emerald power suit and a voluminous, off-shoulder top. The singer posted a series of images to her own Instagram, writing: "Honored to be your girl and wear these looooks @givenchyofficial ☁️☁️☁️ happy campaign reveal day. can’t wait for everybody to see all of the photos."

Givenchy is currently under the control of its first ever female creative director, Clare Waight-Keller. One of her first commissions for the house was to design the Duchess of Sussex's wedding dress, so needless to say things are going fairly well so far. Recruiting Grande as the brand's newest face, along with her 159 million Instagram followers, seems like a savvy move for the historic fashion house.

“Givenchy is a house I have forever admired,” Grande said in a statement. “I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be.”

SEE: Meghan Markle's Givenchy wedding dress, designed by Clare Waight-Keller

Gallery

Meghan Markle Wedding Dress - Grazia

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meghan markle wedding dress clare waight keller givenchy

'Meghan has already had impact on the industry.' Rush confirms, 'She understands the soft power of fashion to communicate cultural understanding. Her selection of British designers and businesses from Huit Denim from her visit to Cardiff to Roland Mouret when she arrived at Clivedon House yesterday. Except to see more brilliant choices in the days, weeks, months and years to come.'

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meghan markle wedding dress clare waight keller givenchy

Kensington Palace has released a statement explaining that '[a]fter meeting Ms. Waight Keller in early 2018, Ms. Markle chose to work with her for her timeless and elegant aesthetic, impeccable tailoring, and relaxed demeanour. Ms. Markle also wanted to highlight the success of a leading British talent who has now served as the creative head of three globally influential fashion houses – Pringle of Scotland, Chloé, and now Givenchy.

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meghan markle wedding dress clare waight keller givenchy

'When you look at Meghan face on, her hairstyle is very similar to Kate's', assessed Richard Ward, royal and celebrity hairdresser to the likes of Catherine Duchess of Cambridge, referring to the Kate Middelton's wedding day hair. As the whole look is determined by the tiara and its substantial weight, Ward thinks there was no way around her not having a half-up-half-down hairstyle. Though he admits it's not the most original style, saying 'it's not the first hair-up that we've ever seen like that and it probably won't be the last'. However, he added, 'I predicted she'd have it all up, because half up would be too similar to the Duchess of Cambridge. The chignon has been worked symmetrically all the way down the back of the head into the nape of the neck. I think it's three pony-tails: one just below the crown, one on the occipital bone and one virtually just beneath it.' Ward has only one point of correction to Serge Normant who did Markles' hair on the day: 'The last thing you want is for the tiara to slide out of place, so I would have secured it with a tiny little plait tight to the scalp behind the central diamonds, then you sew in the front of the tiara with invisible thread to anchor it.'

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meghan markle wedding dress clare waight keller givenchy

'Ms. Markle and Ms. Waight Keller worked closely together on the design. The dress epitomises a timeless minimal elegance referencing the codes of the iconic House of Givenchy and showcasing the expert craftsmanship of its world-renowned Parisian couture atelier founded in 1952.'The minds behind Meghan Mirror, a style-tracking blog of the news royal's fashion choices, wasn't shocked by her wedding choice, 'The choice should not have been unexpected by those of us who know Meghan, said the minds behind Meghan Mirror, a style-tracking blog of the news royal's fashion choices, '

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meghan markle wedding dress clare waight keller givenchy

The CEO of the British Fashion Council, Caroline Rush, told Grazia online, 'Entering into the British establishment, to choose a British designer was expected…Clare is a great talent and the dress looked incredible. [It's s]o fantastic to shine a light on a British talent at the helm of international businesses.''The choice should not have been unexpected by those of us who know Meghan', said Amanda Dishaw, Editorial Director of Meghan's Mirror, a blog that tracks the Duchess' style, 'We see it as yet another example of how Meghan will not be conforming to a mold of what people want from her, but will be molding her own way forward combining her new royal rules with her thoroughly modern sensibilities.'

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meghan markle wedding dress clare waight keller givenchy

Undoubtedly, this dress like Catherine the Duchess of Cambridge's iconic white lace wedding gown designed by Sarah Burton for Alexander McQueen will launch a thousand trends. Also, unquestionably, the unscrupulous high street will be sketching out copy-cat looks right this very minute – expect to see them in stores before the end of the month! For a designer, this is the ultimate coup. It's like BC versus AD for a label to get this sort of exposure. Meghan has already proved herself to be a clotheshorse able to sell out items just by briefly wearing them – some speculate that the net value of an endorsement by her is £150 million, and that's for something as basic as a sweater or a coat let alone a wedding dress that will be shared thousands of times by social, digital and print media. Nothing will compare to the magnitude of this.

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meghan markle wedding dress clare waight keller givenchy

It must be remembered that this is Meghan's second wedding, and not third wedding dress (if you count that scene in Suits) and so her gown was never going to have the frou-frou romance of a first-time bride's. 'It was so modern, clean, having no embroidery, no lace, that beautiful boat neckline. Hubert de Givenchy was the designer for Audrey Hepburn and there was something about it that reminded me of Audrey Hepburn. Meghan Markle being this modern actress and activist I feel like that tied them together somehow when I saw the dress. I thought it was perfect, simple, chic, and modern', said Elizabeth Von Der Goltz, Net-A-Porter's Global Buying Director. That said, it's not without a touch of drama. That train, she believes, adds the perfect 'princess feels'.The dress was crafted with just six seams from double bonded silk cady to create a soft sculptural silhouette while still offering a subtle lustre that would shine under the lights and cameras. The beautiful simplicity of the design is highlighted by the bateau neckline and three-quarter length sleeve. Caroline Burnstein, from Browns Brides, describes it as 'absolutely beautiful! A classic nod to all that is royal...Clare Waight Keller has also done the house of Givenchy proud!'

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meghan markle wedding dress clare waight keller givenchy

To keep the veil in place, the Duchess wore Queen Mary's diamond tiara, which was made in 1932 with a central detachable broach that dates back to 1893. It was originally a wedding gift to the Queen from the county of Lincoln. The piece is made of diamonds and platinum. 'The bandeau has eleven platinum sections which are all flexible and set throughout with diamonds', reveals Susan Rumfitt, Independent Jewellery Specialist who works on the Antiques Roadshow. As diamonds are a sign of eternal love, Rumfitt thinks her choice of jewellery is of little surprise. The bandeau and brooch were bequeathed by Queen Mary to the Queen in 1953 and worn by Princess Margaret at the age of 18 when she borrowed the tiara at the Inauguration of Queen Juliana of Netherlands in Amsterdam. Meghan accompanied this historical accessory with Cartier earrings and bracelet.

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