We can very, very confidently say that boobs are great in every shape and size that they come in. But when it comes to finding lingerie that also makes us feel that way, it can seem as though most bras out there were designed for breasts that don’t even closely resemble our own. Especially when it comes to big boobs, the pickings for feel-good bras are as slim as the support is weak.
Thankfully, Bravissimo was founded by, is powered by and is supported by big-boobed women. Not only is Bravissimo there to support women in finding lingerie and swimwear that makes them look phenomenal, they also empower women to feel amazing too.
And that’s exactly what Bravissimo’s new I Am campaign is all about. Starring 33 members of the Bravissimo team (as many of them are big-boobed women too!) whose bra sizes range from 28F to 38K, it’s geared to support, uplift and empower all women and put the fun back into bra shopping.
“I thought I was a 38DD when I first started at Bravissimo,” says Shriya, Bra Fitter at Bravissimo Brighton. “I remember having my first fitting and I was given a 34G – I was convinced I’d been given the wrong size! I tried it on and the fitter knew by eye that it was right. It felt so different – wearing a smaller back made me feel more supported and so much more confident”
I Am...Uplifted
Bravissimo believe that bra shopping should be a fun and uplifting experience, and aim to help inspire women to feel confident, amazing and uplifted in every way.
“At Bravissimo, we are here to support and inspire big-boobed women to feel amazing both on the inside and out,” says CEO Leanne Cahill. “Our I Am campaign is to celebrate and empower big-boobed women and most of us that work at Bravissimo are in fact D cup and above too - we really are a community of big-boobed women supporting other big-boobed women and want to shout from the rooftops 'big boobs are great!'”
I Am...Empowered
With 94 sizes across 25 brands and with hundreds of styles to choose from, Bravissimo gives you the power to choose. It’s not a case of finding what comes in your size anymore. It’s about finding the style, the materials, the colours and the little details that make you feel brilliant. Sometimes you can put on an item of clothing and it makes you walk a little taller and hold your head a little higher, and it’s this feeling that Bravissimo channels into every one of their lingerie items.
I Am...More Than A Measurement
A fitting at Bravissimo is more than finding your size - it's about having an uplifting and fun experience that leaves you feeling amazing.
And with bra fittings available in their 26 shops across the UK as well as virtual bra fittings via Zoom and FaceTime with one of their experts and fitting advice via live chat on their website, you can find all the help that you need.
In this new campaign, the women have come together to celebrate that having a bra size D cup and above looks different on everyone, but that we're here to lift each other up. They've written about everything that is amazing about having big boobs. Read these uplifting stories here!
And if you want that extra good-mood boost, every woman that participated in the campaign has chosen a song that makes them feel like they’re on top of the world. Bravissimo has compiled the ultimate empowering playlist for you to enjoy too – check it out here!
Discover Bravissimo’s stylish and supportive bras and lingerie today