The biggest names in fashion are beginning to showcase their campaigns for spring/summer 2017, and in keeping with the trend to celebrate new faces, Anwar Hadid - as in, Gigi and Bella's little brother - has been announced as the new face of Hugo Boss Menswear.
It's no surprise that 17-year-old Anwar has been selected to star in the major campaign, as the Hadid offspring have notoriously been dominating the fashion world recently.
Gigi and Bella have featured in numerous campaigns for top designers, such as Tom Ford, Versace, Balmain and Guess, to name a few. 2017 is already shaping up to be a busy year for the girls, with Bella as the face of Fendi, Gigi starring in the Stuart Weitzman campaign, and both sisters starring in the Moschino S/S 17 campaign.
Following suit, this is Anwar's first big campaign shoot. He was signed to IMG Models - the same agency that represent his sisters - when he was 16-years-old, and the millennial has since appeared in L'Uomo Vogue, Nylon and Vogue Hommes. He made his catwalk debut last year, walking for Moschino and in the Fenty X Puma by Rihanna show.
The Hugo campaign was shot by photographer Harley Weir in a Californian desert, with Anwar modelling the new collection that boasts an athletic vibe, with relaxed and oversized pieces.
Expect to see a lot more from Anwar this year, as the Hadids are no doubt running the show.
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