& Other Stories has come a long way since its very first store launch in London in 2013. Gone are the days when it was a little-known fashion industry secret for picking up on-trend, quality pieces at an affordable price (sigh).
These days the brand has a cult following of influencers and celebs alike - alongside 1.8 million Insta followers - and shows no signs of slowing down. Founded in 2010 and born under the H&M family name, & Other Stories is a one-stop destination for dreamy fashion buys.
What keeps it feeling so fresh? Their designs are created out of three ateliers in Paris, Stockholm and Los Angeles - with each destination bringing something unique and lust-worthy to the offering. And, perhaps the most exciting news of 2019 - they launched on ASOS in May meaning you can get their picks of the newest goodies on next day delivery - what's not to love!
Not only did they introduce our fave oversized blazer into our lives, but they have recently upped the anti on their sustainability efforts, introducing in-store recycling efforts whereby you can take into store pre-loved clothing, textiles and beauty empties and 'as a reward for recycling with us, we treat our customers to a 10% off voucher valid for one online or in-store purchase' - don't need to tell me twice! Read more about their recycling programme here. Looks good and does good? We're sold.
Feeling overwhelmed by all the new-in goodness? We've done the hard work for you and put together our top picks - from everyday wardrobe essentials to occasion dressing.
Our Top Picks From & Other Stories:
Our Top Picks From & Other Stories
1 of 20& Other Stories, Organic Pearl Bead Necklace, £27
2 of 20& Other Stories, Paperbag Waist Leather Trousers, £265
3 of 20& Other Stories,Duo Buckle Croc Baguette, £125
4 of 20& Other Stories, Square Toe Leather Cowboy Boots, £135
5 of 20& Other Stories, Structured Belted Workwear Jacket, £120
6 of 20& Other Stories, Colour Block V-Neck Sweater, £75
7 of 20& Other Stories, Wool Blend Oversized Long Coat, £205
8 of 20& Other Stories, Straight High Rise Utility Jeans, £65
9 of 20& Other Stories, Ribbed V-neck Polo Knit Top, £45
10 of 20& Other Stories, Cotton Blend Voluminous Midi Dress, £75
11 of 20& Other Stories, Relaxed High Rise Jean, £65
12 of 20& Other Stories, Suede Slingback Heeled Sandals, £85
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13 of 20& Other Stories, Alpaca Blend V-Neck Cardigan, £75
14 of 20& Other Stories, Leopard Knot Tie Blouse, £65
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15 of 20& Other Stories, Smocked Plaid Midi Shirt Dress, £95
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16 of 20& Other Stories, Wool Fringed Blanket Scarf, £45
17 of 20& Other Stories, Gingham Mini Skirt, £65
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18 of 20& Other Stories, Wide Leg Wool Twill Trousers, £65
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19 of 20& Other Stories, Wide Sleeve Plissé Wrap Blouse, £75
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