Alexa Chung, face of Longchamp, is the star of two new films for the French fashion house.
In the videos Chung strides through the beautiful streets of the French capital in Longchamp’s Spring 2017 ready-to-wear pieces while toting their iconic bags. Chatting away in her usual witty and self-deprecating style, it is hard not to be charmed by the sartorial star.
In the first - titled La Parisienne - she chats French style, the secret to looking effortless and how to craft a perfect outfit, while for the second film - titled J’aime Paris - she waxes lyrical about her favourite city and shows us her favourite spots.
Directed by journalist and fashion documentary maker Loïc Prigent (famed for his tongue-in-cheek tweets from the front row), the videos are a playful take on the traditonal fashion ad format.
Watch both the videos below.