Your First Look At Alexa Chung’s New Fashion Label


by Elizabeth Bennett |
Published on

The wait is over - Alexa Chung's very first fashion line has landed.

Following sellout collabarations with the likes of M&S, AG Jeans and Madewell, Chung is finally getting a brand of her own. Heavily referencing her own wardobe, the 145 piece collection has a retro feel with lurex dresses, crochet separates and striped suits.

To celebrate the launch the style star has created a video with her old pal, Mike Skinner, of The Streets fame. The pair met back in 2004 when Skinner booked the unknown model to star in the video for his track, I could well be in. Fast forward 12 years and when the duo were reunited at a dinner they decided to work together once again.

The video, part of the Tunes series, was directed by Skinner and sees them both playing themselves at a dinner hosted to celebrate Chung's new fashion brand - naturally, she wears pieces from her first collection throughout. Featuring his song In my head – the darker the shadow the brighter the light, the video includes a nostalgic flashback to the original video from 2004.

Check out our favourite pieces from her new collection in the gallery below...


Alexa Chung collection

alexa1 of 18


Planet ring, £115

alexa2 of 18


Light blue tailored jacket, £595

alexa3 of 18


Printed tee, £75

alexa4 of 18


Silk mini, £450

alexa5 of 18


Coral pinafore dress, £325

alexa6 of 18


Off-the-shoulder tiered dress, £565

alexa7 of 18


Belted coat, £725

alexa8 of 18


Denim jumpsuit, £320

alexa9 of 18


Beaded bracelet, £135

alexa10 of 18


Crochet skirt, £230

alexa11 of 18


Printed sweatshirt, £175

alexa12 of 18


Belted mini, £260

alexa13 of 18


Denim dungaree dress, £295

alexa14 of 18


White lace midi dress, £445

alexa15 of 18


Belted jacket, £450

alexa16 of 18


Crochet crop top, £390

alexa17 of 18


Floral shirt, £265

alexa18 of 18


Grey block heels, £340

Shop the collection at from midnight tonight. You better move fast though - we predict a virtual stamede.

READ MORE: Is This What Alexa Chung’s Fashion Brand Will Look Like?

READ MORE: Alexa Chung's Style Rules

READ MORE: You Can Now Apply For A Job With Alexa Chung

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us